Apex Pacific Pty Ltd. Complete Internet Marketing & Web Promotion Solutions
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Our Knowledge

  A dedicated team of Internet marketing professionals with unparalleled expertise in the industry.
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Our Technology

  Cutting-edge internet marketing technologies used by over 10,000 Internet marketing service providers
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Our Experience

  For over 10 years of helping businesses online we have emerged as leaders in the industry.

As you know we spend almost $100,000 per month on Pay Per Click (PPC) engines. Managing Yahoo! plus 7 other PPC engines with the 100+ keywords was a very time consuming and tedious task until we purchased Bid Maximizer for Yahoo! and Bid Maximizer Advance. These products perform unbelievably well saving me numerous hours per week. More time is always good but the fact that I am also spending less money on advertising and generating higher sales on the money I spend, is a major bonus.
Mark
Internet Marketing Manager
$100m On/Off-line Direct Retailer
Read more testimonials

 

Other SEM Tools

SEO Suite
SEO Suite v8.0 is a high level SEO Project Management Software which contains all the SEO functions to assist you in optimizing your or your clients' website to achieve a higher search engine ranking.

Site Statistics Package
Dynamic SiteStats Cost Retrieval - A real time web site statistics analysis system tracks online marketing performance, calculate the ROI of your paid search campaigns(PPC) for each distinct keyword. Cut your marketing costs while increasing revenue.

SEO Software

PPC Bid management software for Google Adwords

PPC Bid management software for Yahoo and MSN

Email marketing software

Search engine submission software

Web ranking software

Email Validator

Internet marketing suite

ROI Builder

Conversion ratio reports are designed to help you optimize your marketing effectiveness. With Dynamic Site Stats , you can generate several Conversion Ratio reports, such as Conversion Ratio by Referring Domains, by Search Engines, by Search Phrases, by Countries, by Entry Pages to answer the following questions:

  • How effective are my marketing campaigns?
  • Where do my paying visitors come from?
  • Which visitors subscribe to a service?
  • How effective are search engines?
  • Which search phrases drive quality visitors to my web site?

Dynamic Site Stats E-Business is now bundled with a Campaign Management add-on which allows you to track any kind of advertising campaigns incl. CPC search engines, Affiliate Programs, E-mail campaigns, Banner campaigns etc.

CPC Live Cost Analysis
CPC Live Cost Analysis provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. This feature pulls together dynamic price information from the leading PPC search engines (Google, Yahoo, Miva(US), Miva(UK), etc) with the revenue earned on your website, to measure the profitability of each PPC keyword.

Marketers often wish to measure the profitability of their online advertising campaigns. This task becomes complicated with PPC campaigns, where prices are set dynamically. CPC Live Cost Analysis solves this problem by gathering and consolidating pricing data from the major PPC search engines, in real time.

This means CPC Live Cost Analysis can offer you a detailed breakdown of your PPC advertising campaigns, including cost, revenue earned, cost per action and, most critically, the return on ad spend. What’s more, CPC Live Cost Analysis can help you optimize your PPC advertising budget, because it details your campaign performance according to each PPC keyword—and keyword derivative.

Finally, while each of the PPC search engines provides you at least some of the reporting puzzle, Live Cost Analysis consolidates data from all sources, for up to thousands of keywords and keyword derivatives, into a single, concise report, as in the extract below.



The campaign summary report list all types of campaigns
incl. CPC search engine campaigns, affiliate programs, referral
programs, email campaigns etc. and offers drill down options
for further analysis.


Example: This CPC Search Engine Conversion reports shows
the no. of actions as well as the revenue each Yahoo search phrase
has generated. (In the sample above the no. of SALE actions are shown)

 DETAILS
Analyze sources of customer acquisition
See where your quality customers come from, where they entered your site or what search engines and search phrases they used
Analyze conversion success of search engines, search phrases, referrers
See which search phrases, search engines, referrers or landing pages generate the best conversion rate
Track any ad campaign and campaign parameters
Analyze, compare and optimize all types of online marketing campaigns.Visitors arriving through a campaigns are identified using URL parameter analyis or referrer analysis. (Other customization options allow you to track the affiliate ID of affiliates, different email links within an email or different banners ads within a banner campaign etc.).
Bounce rate analysis
Bounce rate figures are calculated for each campaign and campaign parameter.
 BENEFITS
Optimize marketing expenditure by finding out whether you are attracting the right prospects to your site
Identify inefficiency of home page layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
Increase customer acquisition and sales
  Note: Conversion rate tracking is fairly easy to implement. The only thing you have to do is to add one line of HTML code to the 'Thank you' page at the end of the checkout process or at the end of a signup process etc. If you have any questions concerning campaign management or conversion rate tracking please have one of our sales representatives contact you)

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