Why Social + Email Marketing = Success

Lately, I’ve read articles that discuss the downfall of email marketing as a result of the rise of social marketing. Well, I’m not buying into any of this! In fact, these online marketing channels complement one another. If you’re not integrating social and email marketing together yet, it’s time to start now! This is a great way to maximize the results of your marketing efforts in a very cost effective way.

When you combine these two online marketing channels together you have the opportunity to not only broaden the reach of existing offers, but to encourage existing customers to inform their own wider network of your offerings.

Here are some simple steps you can take towards integrating your social and email marketing:

• Ask your social media followers to opt-in to your mailing lists. Tip: Rather than posting a link to an external sign-up form, you can add an newsletter opt-in form to your Facebook page. Click here for more information.
• Update your followers on social media sites with a preview of upcoming emails, then link back to your original email in an html format.
• Add social media sharing buttons in the contents of your email to allow customers to easily share your content with their extended social media networks. Tip: If your email includes several different articles, be sure that each one links to a page on your website for optimal click through.

Want more?

Here’s a great video that gave me the inspiration to write this article

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How to send personal attachments with your bulk email

No matter what size your business is, we always try to find a way to save time and increase our work efficiency!

Do you experience situations where you want to send personalized attachments to your clients but it takes you days and days? Do you have to go through each individual email address and then insert their personal information manually? Here is a great example; we have a client who has over 1000 customers and they need to send personalized invoices to them every month. What they have been doing previously is manually generating invoices from their CRM, then opens Outlook, copy clients’ email addresses from there CRM and pastes it to Outlook. Then they locate the invoice from the hard disk to send the invoice by attachment one by one. Read More..
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3 Most Important Email Marketing Statistics

There are many different email marketing statistics which may or may not prove to be successful for tracking the results of your emails. While there are many to consider, these 3 are the most important for managing your email campaigns and being able to improve them in the future. Read More..
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TIPS AND STRATEGIES

4 Key Factors to Email Marketing Success

Email Marketing has fast become one of the most cost effective ways to communicate to your existing and potential base of clientele. When compared to other forms of media such as printed newsletters or TV advertising, email marketing is considerably less expensive.

The instant delivery of email messages allows for “HOT NEWS” to be delivered to the inboxes of thousands if not millions of eager readers making the old postal delivery an antique and almost forgotten method of news distribution.

Second only to search marketing forms such as Pay-Per-Click Advertising and Search Engine Optimization email marketing has proven to be a high Return On Investment when executed appropriately and managed well. Email marketing allows the marketer to go to their audience with a message unlike a website which only lays in wait for the customer to come to it.

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Email Marketing

Email Marketing: 8 Reasons why it is Ideal for Small Businesses

Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services.

It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

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Local Search Revolution

Local Search Revolution has Arrived!

Say Goodbye to the phone book … Optimize your online LOCAL presence now — before the learning curve turns expensive.
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While searching the web these days, it’s hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.

Already we’re seeing features like customer reviews and ratings, storefront and product photos, detailed maps with directions, hours of operation, forms of accepted payment, integration with cell phones, and much more is promised to follow. Picture a million paper phone books combined – on steroids and capable of providing instant results for an information-hungry and time-challenged customer base. The potential for local search is really quite staggering!

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Managing a Search Advertising Budget

Managing a Search Advertising Budget

You want top search result positions now, and you’re willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals?
“A special report from the Search Engine Strategies 2004 Conference, March 1-4, New York.”

Perhaps you are already spending money, but without a budgeting strategy in place. How do you know if your campaign is providing sufficient return to justify the amount of ad spend? In the “Setting and Managing Your Ad Budget” session, a panel of experts shared tips on getting the budget you need and making it work more efficiently for you.

Let’s start with getting budget approval for paid listings. In-house search engine marketers, or marketing agencies, often find themselves competing for part of the company’s marketing budget. Mike Moran, manager of IBM.com site architecture and design, began with a pivotal argument marketers can use in budget negotiations, “If consumers can’t find our product, they can’t buy it.” Moran then recommended that marketers prepare the following data as a persuasive case for budget allocation and increases:

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Targeted Traffic With Pay Per Click’s

Targeted Traffic With Pay Per Click’s

In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don’t make sales you won’t be in business for very long!

One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC’s are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.

PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.

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Major ISPs Launch Spam Lawsuit Under New Law

Major ISPs Launch Spam Lawsuit Under New Law
3/11/04 — Four of the largest e-mail and Internet Service Provider companies in the United States this week launched the first major industry lawsuits under the new federal anti-spam law.

AOL, EarthLink, Microsoft and Yahoo! jointly announced six lawsuits against hundreds of defendants under the CAN-SPAM Act. Officially called the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, the CAN-SPAM law went into effect on Jan. 1. The four companies, meanwhile, have been officially working together on fighting spam since forming an anti-spam alliance in April 2003.

The CAN-SPAM law criminalizes tactics spammers use to spread junk e-mail including deceptive solicitations, use of open proxies, falsified “from” e-mail addresses, absence of physical addresses in the e-mail and absence of electronic unsubscribe options in the e-mail. Each of the four complainant companies filed lawsuits in California, Georgia, Virginia and Washington states.

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