Email Marketing: How To Send An Email That Returns A High Open Rate
Chances are your business is sending out email marketing campaigns on a regular basis. But did you know the average email user receives a massive 147 emails and deletes 71 of these emails within the first 5 minutes? And while users spend a good 2.5 hours looking over their emails, this is spent mostly on a minuscule 12 emails. So, how do you make sure your email ends up in this elusive pile?
Baydin, which developed the email plugin Boomerang, gathered data from five million of emails sent out by its clients and identified which emails received the most responses and which fell into the pile of deleted emails.
Before you write your next email, keep these tips in mind:
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How To Register .XXX Domain Name And Protect Your Brand Name
Surprisingly, today’s post isn’t about Google Plus, Twitter Tools or Facebook Tools! This month saw the launch of the .xxx internet domain, from the Internet Corporation for Assigned Names and Numbers (ICANN), a dedicated domain for the adult industry. ICANN hope using an obvious classification such as this will improve search for adult sites and help parents and schools more readily identify and filter these sites to protect children.
What does this mean for you?
Currently, ICANN is offering a pre-launch a.k.a. “Sunrise” phase to allow all types of businesses to claim an .xxx domain version of their URL. Why would businesses do this? Simply to protect the reputation of their brands by preventing adult sites from cybersquatting and/or claiming the brand name for themselves. No company wants an adult site using their brand name, so $300 to claim your domain isn’t such a bad deal.
In fact, media reports are stating that over 900,000 companies have requested to claim their name, of which 80% are not adult sites. Continue reading »
XGen Social Media Marketing Service
We are pleased to announce our new XGen Social Media Marketing service. This new Social Marketing service combines our recently released innovative social media marketing platform with professional article writing services to offer clients a complete social media marketing solution.
How it works:
- You will have quality articles that are optimized for search engines and readers on your behalf.
- We create accounts on over 100 social sites and submit the articles to all these sites on your behalf.
- You can just sit back and watch the traffic roll in while we do all work for you!
Google Update: SEO Guidelines Every Webmaster Should Consider
Since it rolled out, the internet has been consumed with deciphering Google’s panda update and its effects on websites. For those of you not familiar with the update, it is mainly targeted towards improving website content and articles as unique article distribution has a major effect on your web site ranking. However, as Amit Singhal, Google’s head of search explains,
“Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms”.
He suggests focusing on ‘on delivering the best possible experience for users’ rather than trying to counter the effects on specific algorithm updates. But where would you start? Google has revealed a list of questions it uses “to assess the ‘quality’ of a page or an article”:
Simple steps to optimize your Twitter for SEO
Lately, we’ve been focusing on the integration of social media into the Google search results. Continuing on with this trend, today I’ll be turning my attention to Twitter; the most popular micro blogging social network in the world. It may not be obvious, but Twitter can affect your Search Engine Ranking Page (SERPs).
This may be surprising as the nofollow attribute has been added to Twitter links. The nofollow attribute notifies the search engines not to follow a link on a web page. However, in a previous interview with Danny Sulivan, the Editor and Chief of Search Engine Land, both Google and Bing confirmed that they do in fact take Twitter into account when it comes to their search results. In fact, you’ve probably seen tweets that are relevant to your search query show up as unique listings in the search results. So, the bottom line is Twitter can still become part of your SEO strategy if optimized properly.
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Discover the inside secret to dominating the TOP 10 ranking on Google, Yahoo! and Bing through the power of social media!
How to gain a top 10 ranking on Google, Yahoo! and Bing?
Ask any SEO expert, and they will tell you that achieving a top ranking on Google is 10% on-page optimization (the content on your pages) and 90% off-page optimization (mainly link building). However, link building is one of the most challenging and time consuming tasks you will face. Now, with the completion of Google’s new web indexing system called Caffeine, the SEO game has changed once again (please refer to Google’s original blog at http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html for more details).
According to Google’s official webmaster blog about “Quality links to your site”, it clearly states that:
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What Google’s algorithm update means for your website
A few weeks ago Google unveiled a major update to its ranking algorithm aimed at cracking down on low quality websites, specifically content farms. While there has been controversy over the update, overall the quality of the search results has improved. With such drastic changes to the search results, it is important to understand what the update is about and what it means for your website.
Lately, Google has been on the receiving end of many criticizing the quality of its search as a result of the recent spike in spam and low quality websites gaining top rankings. One of the big challenges has been how to deal with content that isn’t exactly spam but is clearly written to provide little value to the reader. This challenge is further exasperated by the popularity of social media sites. On one hand, because of the nature of social media, Google have previously changed their ranking algorithm to index the content created on social media sites as quickly as possible. However, on the other hand, they need to make sure they prevent low quality content from ranking highly.
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How we gained a top 10 position on Google in 5 months
Ask any SEO expert, and he will tell you that to achieve a top ranking on Google is 10% on-page optimization (content on your pages) and 90% off-page optimization(mainly link building). However, link building is one of the most challenging and time consuming tasks you will face. Now, with the completion of Google’s new web indexing system called Caffeine, the SEO game has changed ever again(. – delete full stop) (please refer to Google’s original blog at http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html for more details).
SEO is not just about link building, it is all about Social media involvement or participation.
Google’s advice on “Quality link building”
According to Google’s official webmaster blog about “Quality links to your site”, it has clearly stated that:
“…If your site is rather new and still unknown, a good marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. … If you offer long-lasting, unique and compelling content — something that lets your expertise shine — people will want to recommend it to others.”
“ …Humor can be another way to gain both great links and get people to talk about your site. With Google Buzz and other social media services constantly growing, entertaining content is being shared now more than ever.”
It is a clear signal to tell you that: if you want to get a higher ranking on Google, you need to be involved in social communities like forums, blogs, bookmarking and web 2.0 networking.
Now, let me use our own web site http://www.xgenseo.com as a good example of how we achieved a TOP 10 Ranking on Google in less than 5 months for a new domain. Not many companies can use their own web site for a comparison sample, but we can!
3 Simple Steps for top ranking on Google
Let’s look at this closely:
- http://www.xgenseo.com is a new domain we registered on Dec 2009 when we started to develop our new XGen SEO software. But we did not start promoting the website until April 2010.
- We released our beta version of XGen SEO on April 2010 and started to promote our own web site http://www.xgenseo.com using our own brand new software XGen SEO. The main keywords we targeted were the highly competitive keywords “seo software“. These are also the main keywords for our competitors . Currently, most of the top 10 ranking web sites for these keywords are more than 5 years old, so to compete for these highly competitive keywords was a big challenge to us.
- We optimized our web page to make sure the keyword “seo software” was in the title tag and the body of the page. We submitted 2 or 3 articles per week with text link “seo software” linked back to http://www.xgenseo.com.
- We monitored the results every month and they have been amazing. XGen SEO did its magic and gave us the results we wanted in 5 months!
Here are our proven results
After 2 months of using XGen SEO, our web site jumped from nowhere to a top 100 position staying at around page 7 or 8 on Google. However, the position fluctuated quite a lot during this time. Sometimes it showed up in page 7, then disappeared from the top 100, only to come back again after few days or a couple weeks.
- After 3 months, our website jumped to page 2 on Google. Again, the actual position fluctuated tremendously. Some days it was at position 16 but other days it was at position 35 or 42. It kept jumping up and down frequently.
- After 4 months, it was getting exciting! Our web site started to show up on position 10 sometimes only to fall back to page 2 most of the time.
- After staying in positions between 10 to 15 for about 1 month, our ranking just kept going up and up and it is now at position #8 on Google at the time this article is being written.
Here is the screenshot of the Google result:
I’m sure you will agree that “seo software” is one of the most competitive keywords in the world. If we can get this highly competitive keyword to a top 10 position in less than 5 months (from being a completely new domain with no rank), AND beat out all the high profile seo software web sites that have stayed there for long time, then we known XGen SEO really works.
Get your XGen SEO now and save 15%
If you have tried other SEO techniques previously but did not get any results, or if you are serious about wanting to get your web site to the top 10 ranking on Google, please grab XGen SEO now and try it for 3 months and see it boost your rankings.
Success story: How to triple your business in 5 months with XGen SEO – Part 2
You may remember Savoy Engineering Group’s (SEG) amazing Success Story we brought you back in December.
Long story short: we provided them with XGen SEO services and they were able to triple their business in 5 months!
The results were so amazing, SEG had to take a break from using XGen SEO to slow down their growth! To see the full success story click here.
SEG has just sent us their comparison report of their ranking before and after using XGen SEO and the results are just as amazing as they described.
If you are looking for ways to expand your business or double your sales in 5 months as SEG have done, why not give XGen SEO a try and see your business grow! Simple click on the link below for more information:
Search Marketing Tip: The other side of social media marketing
Manage, publish, monitor, engage and measure social marketing performance for all your Twitter and Facebook accounts from one easy-to-use platform.
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