Why Do You Need Google Plus For Your Business And What Is The Social Network All About?

Chances are, you’ve been hearing about this new social network Google + and its potential to help businesses. But the reality is, it’s hard enough finding time to juggle all the different marketing initiatives you’re already part of and you’re hesitant to add another social site to the mix.  But the simple truth is: that’s where your potential audience is going so that’s where you need to be. In fact getting in on the ground floor ahead of your competition will have benefits as this network grows and prospers. But beyond this, few businesses seem to realize just how much SEO benefits Google + brings to businesses.

Google + & SEO

The SEO benefits of Google + are sure to be a hit with businesses looking to gain free organic search traffic (which is pretty much every business out there).

Google explains,

“Once these pages/profiles arrive they will probably operate in a way that’s pretty similar to Facebook Pages, but with some Google SEO benefits. They will be indexed, “followable” and individual updates or posts can be +1′d — much or all of which will be fed back into search results and rankings.”

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Google +1 Button: What Is It And Why Should You Care?

Discover everything important you need to know about the Google +1 button  in this simple presentation we’ve created that has been viewed 20,000 + times on SlideShare.

I hope you found the slide helpful, if you’re looking for more information on the +1 button, check out our previous posts:

Facebook Releases Guide To Help Business Pages Boost Their Results

Facebook has just released their new ‘Facebook for Business’ guide. If you’re just getting starting with Facebook or looking for more ways to utilize the social network to grow your business, this is quite handy. Considering Google is currently banning all unauthorized business profiles from Google +, this is a good opportunity for Facebook to strengthen ties with businesses to prevent them from jumping ship to Google in the future.

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Google Vs Facebook: Who Will Win The Social Network War?

The internet has been in a frenzy over Google + this past month. Initially, many people thought Google would have a hard time convincing Facebook users to join this new social network. But contrary to this initial belief, Google + already has “millions” of users, surpassing Twitter to become the fastest growing social network.  This is fairly impressive considering it is still in its beta stage offering invite-only memberships. It is for this reason, as well as the reasons I will discuss below that I believe Google will win the social game against Facebook.

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Google + Bans Unauthorized Business Profiles

You might remember that recently Google asked businesses to apply for Google + business profile testing. This meant that the selected businesses will be allowed to create business profiles (similar to Facebook pages) and provide feedback on the features. They’ve requested that all other businesses wait for this feature to become publicly available in the next couple of months and not to create business profiles using regular profiles on Google + . Well, Google is remaining strict on this policy by removing all unauthorized business profiles including those created by IBNLive.com, Mashable and Ford. The suspended profiles now lead to an Error 404 (page not found) page.

Here’s what Google’s Christian Oestlien said on July 6:

“We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.
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Facebook Expands Comment Section

In the latest development of the social network wars, Facebook has expanded the comments feature on posts. Users can now embed photos, videos and website previews into comments, just like they previously could with status updates.

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Will Facebook’s Low Satisfaction Rates Make It Vulnerable To Google +?

The American Customer Satisfaction Index report has revealed Facebook scored the lowest among social media sites for customer satisfaction. This has great implications for the future of Facebook, as it leaves them vulnerable to rival Google + luring away their unsatisfied members.

According to the survey, only 66% of respondents said they were satisfied with Facebook, compared to market leader Wikipedia at 78%. Worse still, Facebook ranks in the bottom 6% of the entire American Customer Satisfaction Index against all other categories.
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What Are The Most Important Key Factors Affecting Your SEO Results For 2011?

The recent Google Panda update led to a dramatic impact on Google’s ranking algorithm and the SEO industry.

The Google Panda update came out in March 2011 and website owners have been concerned ever since this time, and rightly so. It impacted a bunch of search results by pushing a lot of websites down in the rankings and pushing other websites up in the rankings. Since the original release, there have been several updates and new versions, Panda 2.2, with implementation and algorithm updates.
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3 Simple Ways To Use Existing Content To Reach More Potential Customers

Lately i’ve been focusing on social buttons and social networking sites in my previous posts. These are a great for reaching a wider audience and growing your business in a very cost effective way.  However, there’s no point in using social buttons and social sites if people aren’t sharing and engaging with your content. So I thought I should shed some light on how you can get more people to actually share your content with their social network.

There’s no denying that quality content is king, but very few people have the time to continuously create new quality content. Why not try changing existing content into different forms and submitting it to multiple channels.  This not only saves time, but helps you reach new potential customers.
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How To Track Google +1 And Other Social Buttons In Webmaster Tools

Google have announced that Google +1 data will now be integrated into Google Webmaster Tools. What makes this new feature so valuable is that data will be available for the LIKE, Tweet and other social buttons on your web page as well. This is great news for webmasters wanting to know the value of adding social buttons to their web pages.

There are basically two sections you can look at: How it affects traffic to your website and the social sharing interactions on your web page via Social Plugin Tracking.

How it affects your website traffic

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