Keyword management is one of the most difficult parts of PPC management. You have to choose the right keywords, set match types and also be sure not to neglect special cases like negative keywords or even misspellings words. All of this can be really stressful no matter if you are new to search marketing or been in the industry for years.

There are many ways to approach this. One is to manage your keywords effectively in order to stay with the rest of the competitors, without spending too much time and money. Try to filter your keywords by differentiating competitive keywords.

Normally your PPC account contains keywords that is very competitive or less competitive. For example, in 1 account there are a total of 1000 keywords,
100 of them is competitive and the rest is less competitive. This can be determined by many factors depending on personal preference, you can judge the  keywords competitiveness by number of clicks, number of impressions, cost of the keyword or ROI.
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Google’s search results now show prices
One of Google’s features that I have recently noticed is the prices shown in your search results. With this featured added into Google’s operating system you can now just simply search something you want to buy and prices come up instantly. When you choose the option “prices from the page”, Google will try to pull out prices from the web page result, for the query you entered. This will save you so much time looking through every website!

Google, Yahoo! and MSN fights click fraud!
Click fraud is a pain but recently the major search engines have been commended by the Interactive Advertising Bureau (IAB) for helping to reduce click fraud. Click fraud is one of the biggest problems for search engine advertising indicating around 22% of all search engine clicks.
With Google, Yahoo! and MSN passing audits for their Click Measurement Guidelines more can be done to regulate click-count measurement across media companies. With guidelines in place this will help achieve to eliminate and identify fraudulent clicks, measure valid clicks and establish parameters for the accurate buying and selling of cost per click advertising.

With having our three major search engines involved and comply with the IAB guidelines, it is a step closer to reducing click fraud.

Bing’s click share is rising
After Microsoft Bings launch in June the click share has risen 44% according to a report from Efficient Frontier. It really looks positive for Microsoft after the launch and studies show that Bing did particularly well in travel and finance categories. With new figures and statistics arising from all around, it seems intense. Will we see even better results after the Yahoo! and Microsoft deal?

I think it’s good to know Google has now got some competition on board. With Bing doing well hopefully we will be able to see lower click prices.

Small businesses today are becoming more aware of internet marketing. They need to understand and apply at least the basics of search engine optimization. If you are a small business owner and are unsure of the basics then read on and get some useful knowledge about search engine optimization. These helpful hints and facts will give you the answers you need without having to access and pay for high-level consulting.

1. Time. The first step is to dedicate some time into your search engine optimization. You have to be committed to the process otherwise you will not succeed. Search engine algorithms is constantly changing therefore you are the one that needs to be committed. Read More..
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Bring Internet Marketing in-house
Search engine marketing (includes SEO and PPC) and Email Marketing are the most effective way to promote your business online. We all know that High Ranking on Google = More sales or more business. SEO and PPC will help you to generate more leads from the search engines when Email Marketing will help you keep contact with your clients and convert them to sales.

Basically, there are two ways to manage your SEO, PPC and Email marketing: you can either outsource or DIY in-house. Under current economic environment, saving costs is one of the important strategies to survive. So, bringing your search engine marketing or email marketing in-house will be the best choice.

Get a completed Internet Marketing Suite for US$169.00 (Standard edition) Read More..
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Once again we are proud to announce the new release of yet another of our finest software, the Mail Communicator V3.0! With great thanks to our software development team we bring to you, all new feature improvements for the Mail Communicator V3.0. Also we’d like to say a huge thank you to our valued customers giving us support and feedback for yet another fantastic software evolution. Read More..
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No matter what size your business is, we always try to find a way to save time and increase our work efficiency!

Do you experience situations where you want to send personalized attachments to your clients but it takes you days and days? Do you have to go through each individual email address and then insert their personal information manually? Here is a great example; we have a client who has over 1000 customers and they need to send personalized invoices to them every month. What they have been doing previously is manually generating invoices from their CRM, then opens Outlook, copy clients’ email addresses from there CRM and pastes it to Outlook. Then they locate the invoice from the hard disk to send the invoice by attachment one by one. Read More..
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-Close call, is Microsoft buying out Yahoo! for real?
Speculation and talk is going around about Microsoft buying out Yahoo!, will Yahoo! agree this time? This isn’t the first time we have heard bout the merger but the gossip is stating Microsoft is offering less than last years offer which was a huge $44.6B. Microsoft only now wants to offer $39B. Since Microsoft released their new and improved search engine Bing, the Yahoo! search engine has plummeted. Maybe it’s clear to Yahoo! to reconsider the merger as statistics show that Yahoo! is at an all time low.

-Who’s the better Search Engine, Google, Yahoo! or Bing?
Who exactly is the leader of search engines? Since the new launch of Microsoft Bing, we have seen the statistics of how Bing soared will flying results. “Citigroup” has put together a table of results by conducting a query regarding different categories to see who tops up as number one. The winner is…

Google is winner! Does that not surprise anyone? The outcome shows that Google is a much better at returning relevant results than Bing and Yahoo!
-Google 71%
-Bing 49%
-Yahoo 30%

How did they decide? The factors that decided the winner were, relevancy of the organic search results, robustness of the search experience (including factors such as image and video), search assist and site breakout. But charts are still showing that Bing is on the rise and not yet the fall.

-What concerns do we have with Google chrome OS?
With the new release of Google Chrome OS back on the 7th of July, people are probably asking many questions. Is this new operating system going to be up to scratch and deliver without failure? This move by Google definitely is a major attack on the Microsoft desktop operating system. If Google Chrome succeeds what will the consumers want in the long run? Read More..
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There are many different email marketing statistics which may or may not prove to be successful for tracking the results of your emails. While there are many to consider, these 3 are the most important for managing your email campaigns and being able to improve them in the future. Read More..
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-Microsoft Bing, the Microsoft come back!
In May 2009 we said goodbye to Microsoft Live and introduced the new launch of Microsoft Bing. Microsoft Live certainly did not go out with a big bang; it definitely was the only one of the top 5 search engines that experienced negative growth in the last few years. Still Google is number one and is on top of the game.

With new statistics from “searchenginewatch.com” the new Microsoft Bing has doubled Microsoft Live traffic numbers in one week. From the last week of May 09 traffic was at 8.7% and in the first week of June 09, traffic soared to 14.7%. This is a great beginning for Microsoft Bing, now here comes the battle between Yahoo!, Google and Bing.

-Google Wave the future of collaborated communication
After Google Maps, the brilliant developers have come up with an exciting new project. Google Wave was introduced at the Google I/O and soon we will see a collaborated new form of communication. Google Wave is the new advanced answer to communication. A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more. It’s uncertain when we will see the new Google Wave, guess we just have to stay tuned!

Everyone who uses Pay Per Click Adwords has only one primary desire and that is to drive as much traffic to their website as possible while remaining profitable. There is no question that if your advertising is not showing on the first page of search results, you are passing up the majority of available traffic for your product or service.

Recently Google has bought on board a fantastic strategy where on your keyword analysis page; you’ll see a metric labeled “Estimated bid to show on the first page”. This metric also called the ‘first page bid estimate’ approximates the Cost Per Click (CPC) needed for your ad to reach the first page of Google search results, when a search query exactly matches your keyword. The estimate is based on the Quality Score and current advertiser competition for that keyword.
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