Aug 18, 2009

Small business SEO Guidelines, helpful hints!

Small businesses today are becoming more aware of internet marketing. They need to understand and apply at least the basics of search engine optimization. If you are a small business owner and are unsure of the basics then read on and get some useful knowledge about search engine optimization. These helpful hints and facts will give you the answers you need without having to access and pay for high-level consulting.

1. Time. The first step is to dedicate some time into your search engine optimization. You have to be committed to the process otherwise you will not succeed. Search engine algorithms is constantly changing therefore you are the one that needs to be committed. Read More..

2. Goals. Think to yourself, what do I want to achieve? What outcome would you like to see when you have put in so much commitment and effort? Do research and use a web analytics system to track your progress. You will be able to then identify what to do and what not to do.

3. Website. Is your website up to scratch? The golden rule is to have a website that will end up on the first page of Google, Yahoo! and MSN. Do you believe your competitor’s website is better than yours? Is your website one of the top ten in the world?

4. Patience. Results often take time. Even to be indexed may take up to 3-6 weeks. If you’re a smaller business and you have just entered the industry then it may take you longer to be familiar with the concept.

5. Your URL. Does it sound SEO friendly? A tip is not to use underscores and over do it with 3 or more hyphens. It may appear to look too much like spam.

6. Site map. Remember to include a site map page otherwise the “spiders” can’t index pages that can’t be crawled. A site map is highly needed and will help “spiders” to find all the important pages on your site.

7. Meta tag. Make sure you are using a unique and relevant title and meta description on every page. The most important page is your title page for SEO. Your ranking does not really contribute to your meta description but will be seen as a small paragraph in your listing. Make sure you include relevant keywords in your meta description and so that it will attract searchers to view your website.

8. Be unique. Check if your content is unique by writing a description of what you are selling that is different to your competitors. You want to stand out and not have the exact same descriptions as everyone else selling the same product. Use your keyword research to incorporate this into your description.

9. Link Building. Linking building is very important to create back links to your website. Submit your website to free shareware sites, make sure you link to relevant websites similar to yours. This is time consuming but it works!

10. Anchor text. Use your keywords as anchor text when linking internally. Anchor text helps the “spiders” by telling them about what the linked-to page is about. Links that are clickable on do nothing for your search engine visibility.

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  • “Remember to include a site map page otherwise the “spiders” can’t index pages that can’t be crawled.”

    This is not true. Google is perfectly capable of indexing pages you would never expect it to find. It is able to look up referral logs and other data from the toolbar etc to find a page’s existence. If you have hidden pages you don’t want indexed, you have to block them – more important than worrying about whether a page can be seen.

  • Many thanks for writing this entry. It is really helpful for me.

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