SEO myths

SEO myths; The truth be heard!

If I were to impart some pearls of wisdom, to those who want their websites to be show up on the top 10 search results of all the major search engines as soon as they start SEO (in house or outsourcing). A cliché comes to mind “good things take time, and only bad things happen in a short period of time”. The same principle applies to SEO. To attain long term measureable results, you must be persistent and patient.
Major search engines such as Google, Yahoo! MSN etc do not disclose their unique algorithms they use to calculate the web rankings for websites, hence it’s difficult for the most seasoned SEO expert to predict when and how the pages will be indexed.

Search engines have millions of pages to visit and index, rank and revisit, therefore it is likely that it will take many months for you to see your website on higher ranks.

The mutable nature of search engines, pertaining to the algorithms they use, it becomes an immensely difficult task for SEO providers to replicate results, as what may have worked previously, became entirely redundant the following weeks.

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AD:TECH PROVIDES INSIGHT INTO SEM INDUSTRY

AD:TECH PROVIDES INSIGHT INTO SEM INDUSTRY

Held at the newly renovated Hilton Hotel, Sydney; Ad:Tech 2007 was hailed as a great success. The conference and exhibition gave many of us, buyers and sellers alike, the opportunity to view the trends and developments advancing within the dynamic Internet Marketing Industry and see the future pathways and opportunities to be had.

It was fantastic to see so many of our valued clients and it was a great pleasure meeting you all! For those that were not able to come, you have not missed out as you will be able to meet us at next year’s conference!

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TIPS AND STRATEGIES

4 Key Factors to Email Marketing Success

Email Marketing has fast become one of the most cost effective ways to communicate to your existing and potential base of clientele. When compared to other forms of media such as printed newsletters or TV advertising, email marketing is considerably less expensive.

The instant delivery of email messages allows for “HOT NEWS” to be delivered to the inboxes of thousands if not millions of eager readers making the old postal delivery an antique and almost forgotten method of news distribution.

Second only to search marketing forms such as Pay-Per-Click Advertising and Search Engine Optimization email marketing has proven to be a high Return On Investment when executed appropriately and managed well. Email marketing allows the marketer to go to their audience with a message unlike a website which only lays in wait for the customer to come to it.

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Search Engine Optimization (SEO) Tips

Search Engine Optimization (SEO) Tips

The majority of internet users search for information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top 10, maximum 20 search results.

The purpose of Search Engine Optimization is to make a website’s content highly relevant in order to get listed at the top of a search engine’s results for free. This can be a quite daunting task so let’s take a look at some key optimization guidelines:

1.1 Selecting and Positioning Target Keywords

People search for information on the internet by typing certain words in the search box. Words that are relevant to your website are your target keywords. Your job is to make sure that those target keywords appear in the crucial locations on your website such as across your title, meta tags and body of your web page.

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PPC BidMax

Featured Offer
PPC BidMax now Supports the new Yahoo! Search Marketing.

We are excited to announce the release of PPC BidMax 4.0, which now supports the new platform for Yahoo! Search Marketing. This new version now includes a diverse range of features to help make your PPC campaign proactive with less cost and more return.

What PPC BidMax v4.0 can do for you?6

PPC BidMax v4.0 is the new version of Dynamic Bid Maximizer v3.0. It is the ultimate all in one Pay Per click management software that will manage your Sponsored Ads in Google ,Yahoo, MIVA, LookSmart and all other major PPC search engines. With its simple to use interface you can manage your campaign AUTOMATICALLY 24 x7 within the software, but better still, it can help you to SAVE your 85% of your bid cost and hence advertising spending, as well as increase ROI.

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SEO Suite

What SEO Suite can do for you?

The new SEO Suite v8.0 is powered with heaps of innovative features; a combination of more than 25 optimization tools in one single product. With its new easy to use, user-friendly interface, anyone can start their SEO campaign in just 10 minutes. You will be able to optimize your website like the professional and do use all the techniques that SEO companies use, such as:

Keyword Research
Find the right keywords that will drive conversion to your business. With the ‘Keyword Builder’ feature, you will be able to know which keywords will get your website quality traffic. Promote your website using the keywords that describes what you offer. Continue reading »

SEO Strategies

SEO Keyword Placement Strategies

Have you ever questioned why some highly relevant websites show very poor ranking in the search results? The answer might as well lie in bad keyword placement decisions. See, there are many places on your website where you can place your keywords – and they differ in the effectiveness with which they help you achieve higher ranking positions.

The major keyword placement locations usually are:

1. Title Tag

Search engines usually give the most weight to the page’s title, because it tells them what the web page is about. Therefore you should place your most important keywords between the <TITLE> tags. For best results, it is advised that you keep it within 5 – 10 keywords and to-the-point. If you make the title too long, you risk that part of the title will be cut out by some search engines and won’t get displayed. Also, since search engines return the title as the search results, your HTML title should be both descriptive and attractive because that’s what makes visitors click through your website.

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Apex Reach website!

Just launched: Apex Reach website!

Apex Pacific has just launched their exciting new website dedicated to our fantastic range of internet marketing services – Apex Reach!

If you are looking to get your website listed at the top of all major search engines and don’t want the hassle of doing it yourself then we provide a fantastic range of internet marketing services designed to cater to all budgets!

The Apex Reach site is focused on helping businesses get the most out of the Internet. Check out our range of services:

       Search Engine Optimisation service & Pay Per Click management

Apex Reach services are the complete tailored solution for getting your website more traffic. Our Search Engine Optimisation and Pay Per Click management service are unmatched in the market utilizing our cutting-edge technologies and unparalleled expertise in the industry. If your website isn’t getting results, check out our range of Search Engine Marketing services.

Let’s get your website working for you. Simply send us an obligation-free SEM Service Form and one of our friendly consultants will provide you with recommendations how to grow your business through your website.

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Leads Generation Program

How URLs Can Affect Top Search Engine Rankings

Strategies you need to know about…

How URLs Can Affect Top Search Engine Rankings
…and everything else that’s nice to know about them too!

 You’ve seen it a million times; you even know it by name—URL. You know that URL stands for Uniform Resource Locator and you probably refer to it by its 3-letter acronym: “U-R-L.” Or maybe you’re one of the cool kids who calls it an “Earl.” Either way, you may not know how URLs can affect your search engine optimization (SEO) strategies. Well, move over cool kids, ’cause you’re about to learn something new…

Let’s begin with the basics so that later, when we drill down into the important need-to-know details pertaining to SEO strategy, you’ll be perched on a solid knowledge-base and primed to follow through when it comes time to implement what you’ve learned.

The nice-to-know stuff…
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7 Essential Title Tag Strategies of High Ranking WebPages in 2006

The 7 Essential Title Tag Strategies of High Ranking WebPages in 2006

…and how to apply them to each of the three major search engines

Perhaps you remember the days when cutting-edge webpage design boasted animated gifs and focused on keyword density for top search engine rankings. These days, however, standard fare often combines flash animation with a heavy incoming link campaign. But through all the changes, one element remains constant—the importance of the HTML <title> tag. This little tag was, and still is, the single most important onpage element of high ranking webpages.

To lend perspective, let’s wander back for a moment to the late 90′s when all this SEO work really got started. The <title> tag was, to put it mildly, tantamount to success. At that time the immensely popular, but now-defunct, Infoseek search engine bestowed top rankings on pages with the highest number of keyword repetitions within the title. This foremost strategy, combined with page freshness, was key. Bear in mind that, at the time, Infoseek was king and Google didn’t even exist!

Many an SEO worked around the clock constantly reformatting and resubmitting pages to see what they could, frankly, get away with before Infoseek would finally ban the domain. In many cases the SEO would then just begin anew the whole trial-&-error, push-the-limits process with a new domain. Personally, I remember submitting pages with over 100k worth of text in the <title> tag—and then sat back and basked in the glow of success as my pages rocketed straight to the top in a mere 5 minutes after submitting them. Boy, was that fun!

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