Internet Marketing Solutions
for your Business
Does your business
need a Website?
Yes, it does, no matter what type of business
you run. The Internet continues to change the
way people buy and sell goods, so if you're not
yet on the Internet, your competitors are taking
money right out of your hands.
Most small businesses gain an advantage from
having a website. A restaurant owner, for example,
can extend their business by selling recipe books
online, taking catering or take-away orders on
the website. Internet gives you an additional
marketing channel -- use it effectively and grow
your business.
How to reach
news customers on the Internet?
People use Internet to search for information, products
and services. Research confirms that 80% of Internet
users use search engines and directories such as
Google, Yahoo!, MSN etc to find products, services
and information.
Submitting your website to Google, Yahoo! and
other major search engine is the first step how
to reach your customer on the Internet and it
is for free!
If people are interested for example in tennis
shoes, they simply go to let's say Google and
type keywords "tennis shoes" in the
search box. Google then reveals web sites that
match this criterium and puts them in order in
several pages, page after page. People then browse
through the result websites to find what they
look for. They usually visit websites ONLY on
the first 1 or 2 pages. Therefore, if a website
is not found between the first 1-2 result pages,
nobody will know it exists. And if people don't
know it exists, they certainly won't become customers.
High rankings
is the key assumption of getting visitors to your
website!
Many businesses think that all they need
to do on the Internet is to submit their
websites to all the major search engines
and profits start rolling in. This is NOT
true. Please don't get confused that submitting
alone will generate thousands of visitors
to your website. You are losing on business
if your website is not found between first
two result pages, no matter if it is submitted
to thousands of search engines.
Achieving high rankings (first 1-2 result
pages) in search results is called search
engine optimization (SEO). Optimization
is process of making your website’s
content highly relevant. The relevancy of
your website mainly depends upon:
- Selection and location of target
keywords
People search for stuff on the internet
by typing certain words in the search
box. Words that are relevant to your website
are your target keywords. Your job is
to make sure those target keywords appear
on the crucial locations on your website
such as across your title, meta tags,
and body of your web page.
- The content of your website
Imagine search engine as a library and
your website as a book. The library only
wants good quality books to be included
in its collection. The content of your
web site is therefore the most important
element for search engines to terminate
if your web site will be listed and ranked
well. Always provide valuable information
(HTML text) whenever possible, not just
“good looking” image (graphics,
flash, javascript will be ignored by search
engines).
Because your website is competing with
other websites for top placement, the process
of optimization is not easy. We do understand
that you did not start your business to
become a webmaster and to spend hours optimizing
your website. That's why Apex Pacific developed
the industry's most comprehensive Search
Engine Optimization Solution -- Dynamic
Submission.
Please read more how Dynamic
Submission can help your website
to achieve high rankings on search results
and drive new customers to your website.
Search Engine Optimization is process that
does not happen overnight. It requires at
least 6 weeks between the website launch
and achieving desired ranking results. Therefore,
if you want to cover this "waiting
period" and achieve top position on
the search results straight away, the best
alternative is Paid Search Advertising. |
|
|
Achieve guaranteed
top position on the search results
| Paid Search Advertising (also called
Pay Per Click, PPC) is unique form of search
engine advertising that gives your website
an excellent opportunity to achieve guaranteed
top position on the search results.
The concept of paid search advertising
is built on the similar principle as auctions.
The difference is that you bid (=buy) on
keywords that relate to your product or
service. The highest bidder gets placed
at the top of the search results, the second
highest bidder gets the next listing and
so on. Every time someone clicks through
to your website, you pay the amount you
bid on that particular search term.
For example, if you are a florist you can
buy keywords like "wedding flowers"
or "birthday roses" etc depending
what type of customers you want to target.
Then when somebody searches for let's say
"wedding flowers" on Google or
Yahoo! your website will appear on the top
or on the right-hand side of regular search
results as a "sponzor listing".
This is one of the most effective ways to
connect with customers searching for your
products or services. Because you only buy
keywords that relate to your product or
service, you actually pre-qualify the type
of visitors you wish to attract. Furthermore,
you only pay for customers who come to your
website so you are in control of your budget.
Your website can appear on Google sponsor
links through their advertising program
Google AdWords (www.google.com/ads).
Once you sing up for Google AdWords program
your listing appears on Google within 24
hours. Sponsored listings for Yahoo!, MSN
or Altavista are sold through Yahoo Services
(www.Yahoo.com)
and they will set your website live within
5 days. This is truly the fastest way for
your website to get Guaranteed Top Position,
Highly Targeted Traffic and Immediate Profits.
An increased demand for paid search advertising
caused rising of keywords' prices in some
markets by 25% in the last three years (Reprise
Media). By 2008, online marketers are expected
to spend $8 billion dollars on PPC advertising.
The paid search advertising market is getting
more competitive and more expensive year
after year. Therefore, it's critical especially
for small and medium businesses to have
an effective pay per click management strategy
in place. To empower your PPC strategy Apex
Pacific has developed pay per click bid
management tool -- Dynamic Bid Maximizer.
Please read more how Dynamic
Bid Maximizer can help you
effectively allocate your advertising money
so you receive maximum return on your investment.
Not all visitors that land on your website
will buy your product or service immediately.
Most of them are not ready to buy yet, they
just search for information. If you don't
stimulate them to come back to your website,
you may never see this customer again and
you may never get the chance to sell them
anything. |
|
|
E-mail
sells, promotes, brands, informs, reminds, and
creates buzz!
Engage your prospects by asking them
to opt-in to your mailing list. The cost
of failing to capture permission to send
email to your visitors is HIGH. A great
way how to start building your opt-in list
is to offer your visitors a free subscription
to your electronic newsletter. Newsletters
are a great way to regularly remind your
subscribers about your business. They are
poweful tools for generating sales, not
only immediately, but for the coming years
-- and we all know the importance of lifetime
customer. Following is a sample how to get
started with email marketing:
- Post an opt-in email sign-up form on
your website. Ask for the email address
and name so you can send personalised
message each time. People love to hear
-- or in this case, to see -- their own
name. By addressing the e-mail "Dear
Jane" instead of "Dear Customer",
Jane automatically assumes that you know
her and is more likely to read your message.
- When people sign-up, you should immediately
send them a confirmation email using an
autoresponder. In this email, you should
remind them that they have signed up and
have asked to be on your list. Let them
know how to unsubscribe from your list
(this information should also be in every
email you send them). You should also
confirm that you will not sell or let
anyone else use their email address.
- Get good software that will subscribe
and unsubscribe people from your list
automatically. Doing this manually can
quickly become overwhelming - particularly
when your subscriber list begins to grow!
- Sending email to your list should be
an easy process. You should be able to
simply merge your message with your address
list, click a button, and send them off!
You definitely don't want to email each
person separately. This would cost you
hundreds of hours of work which would
never pay off. To make your job as easy
as possible, Apex Pacific developed Dynamic
Mail Communicator, advanced email marketing
software to help you:
- Automatically subscribe or unsubscribe
people from your mailing list
- Automatically send autoresponders
and follow ups
- Send personalised Email messages
and much more ...
Please read more how Dynamic
Mail Communicator can help
you create personalized, targeted and highly-relevant
campaigns that will establish strong customer
relationships and result in increased revenues
and profits. |
|
|
The number of global active Internet
users is steadily increasing and extects to top
1 billion in mid 2005. Accordingly to Nielsen/NetRatings,
for 12 selected countries the number raised by
1.34 percent from August 2004 to September 2004,
that represents almost 4 million new active users
for the month. You only need a small percentage
of the total number of Internet users to significantly
increase your sales and increase your profits.
Don't ignore the opportunity to access these
potentional customers. You risk loosing your market
to another company. We offer you the most comprehensive
solution of internet marketing tools available
anywhere in the industry. Don't waste more time
and find out which Dynamic
Promotion Suite Package best meet
your online marketing needs and goals.
Total
Internet Marketing & Web Promotion solutions
for your business
|
Dynamic
Promotion Suite - is a complete
internet marketing solution for all your
web promotion needs. It contains all dynamic
software in one package, provides you a
total solution to drive traffic to your
web site and keep contact with your customers.
Why spend hundreds of dollars to purchase
a single product when you can have the entire
"award winning" web promotion
software. Dynamic Promotion Suite™
includes:
Dynamic Promotion Suite provides
6 types of solution
|
|
