& Support Solution Center
Facts & Tips - Dynamic Submission™
is Link Popularity?
Link popularity and click popularity
are determined by each search engine. AltaVista may calculate
a high popularity for your site, whereas Infoseek may calculate
a low popularity for your site. Each search engine may also
use the popularity information in different ways. It will
all depend on their specific algorithms.
Popularity is becoming more widely used by search engines.
Therefore, it is a very important consideration when trying
to increase your ranks. Hypothetically, if you have two sites
that have equal content and equal meta tags, then the site
with more popularity will rank higher.
The link popularity of your
site is determined by:
The number of web sites that are linking to your site (the
web page that your link appears on, must be indexed by the
search engine - just using those "free-for-all-links-pages"
is not the kind of link that you're looking for.), The popularity
of the sites are that are linking to your site and the similarity
of the content on sites that link to your site. Link popularity
is used by every search engine to some extent. Ways to increase
link popularity will be discussed below.
Click popularity is the number
of clicks that your site gets when it comes up on a search.
So if your site is number 3 for a search, and it is being
clicked on by people more than number 2, you can potentially
move ahead of number 2. (If the engine uses click popularity
in their algorithms.)
Excite and Direct Hit use
click popularity. Also, engines that are associated with Direct
Hit, like Hotbot, indirectly use click popularity.
You can increase click popularity
by having a good title and a good description of your website
in your meta tags.
How to find out who's Linking
Different search engine process
Google Type into search
box: link:www.yourdomain.com This will give you a general
estimate of your popularity. It will also tell you approximately
how many pages from your site are listed with google.
AltaVista Type into
search box: link:yourdomain.com This will give you all of
the pages which link to you, the same as google.
AllTheWeb: Type into
search box: link:yourdomain.com Again, this may give you some
of the pages which are linking to you.
How to increase link popularity:
There are varying opinions on whether or not to get reciprocal
links and if you do, where you should put them. Here is our
opinion - The internet is a web and it is joined by links.
If you are offering good resources, people will bookmark your
site and come back. If you aren't, they won't. Part of offering
resources is suggesting other places to find information.
We're not suggesting that you put links off your site on your
home page, we're not suggesting that all you do is to provide
a directory of other links.
We started with a one page
resource directory. From there, we built it up to over 10
pages of links that go to sites that have content similar
to our own. We started by simply linking to anything related
to us. Now we are more fussy. We will only link to a site
that will place a reciprocal link to us and we only link to
sites that have quality content. (Yeah, it's a lot of work
to maintain that small directory).
Getting listings in directories will not only boost your traffic,
it will also increase your link popularity. It is especially
relevant to link popularity because these directories are
mega popular (remember the more popular a site is that links
to you, the more popular your site will be rated).
Dynamic Link Promoter is a
powerful tool to improve link popularity and help to promote
their web site and link pages over the Internet. It will help
you maintain your reciprocal links, generate new links from
search engines, automatically send "Personalized"
link invitation messages, track and verify your link partners,
create link pages automatically and promote them. For more
information about Dynamic Link Promoter, please click "Help/Dynamic
Software on the Web" menu item.