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Facts & Tips - Dynamic Submission™
Per Click Search Engines
If you want a guaranteed TOP
position on all search engines, Pay-Per-Click search engine
is what shall help you.
What is a Pay-Per-Click
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement,
Pay Per Performance or Pay Per Position) search engine enables
you to list your site at a particular position of the search
results according to the keyword bid. You list your website
by selecting keywords that refer to your products or services.
For each keyword you determine how much you are willing to
spend and what position you want. The higher you bid the higher
your site will appear in the search results. You can start
your bid from 1 cent per click for most of the major PPC engines,
some PPC engines have a minimum bid of 5 cents per click.
In Pay Per Click search engine
you only pay for the clicks (or click through) to your web
site. Pay-per-click search engine plays an important role
to drive traffic to the web site because you only pay for
actual clicks if some one click on your listing on the search
results. It is risk free and a cheaper alternative to listing
with the bigger search engines. Pay per click search engines
usually combine paid listings with unpaid listings. Usually
unpaid listing are provided by search engines like Google,
Inktom or DMOZ. If there is no enough bidders (or listing)
for a certain search term, part of the search results will
come from those free search engines.
Why place keyword bids
on "Pay-Per-Click" search engines?
Recent study has shown that the "Pay-Per-Click"
search engines have become the most effective way to get your
web site to the TOP position of all major search engines.
Overture.com is the clear leader in this field, and then FindWhat
and Espotting (biggest PPC engine in UK and European market)
comes in second . There are also many newcomers such as 7search.com,
Kanoodle.com, Sprinks.com and Bay9.com.
Generally, most of these PPC
engines are partnered with other free or pay-per-inclusion
search engines. If you are bidding keywords in these PPC engines,
your listing will also appear in all their partner sites.
Over years Overture.com has established relationships with
many of the top search engines and directories, including
Yahoo, AltaVista, American Online, Lycos, Netscape, Hotbot,
MSN, Compuserve, NBCI and CNET. FindWhat has also partnered
with Excite, HotBot and WebCrawler.
So what do all these mean
to you and how do you use these relationships for your benefit?
The Premium Listings(listings in one of TOP 3 positions )
in Overture.com will also be shown up at the TOP 3 positions
on all above search engines when some one performs a search
for one of your keywords, which reaches 75% of all internet
users as Overture.com claimed. The first 3 positions from
FindWhat will also be displayed in Excite, Hotbot and WebCrawler.
For example: Suppose you have a keyword "books"
in one of Overture's top 3 positions. If a user types the
keyword "books" in the search box of AltaVista,
the results page will have your site listed at the very top.
You'll have similar results at the other search engines that
are powered with Overture listings.
If you are having problems
to get your web site to be listed at the top position of the
major search engines, placing your keyword bids on those "Pay-Per-Click"
search engines is the most cost effective way to drive more
target traffic to your web site.
· Review of Top 8 pay per click search engines
Overture(formerly called GoTo): Overture is the oldest and
largest pay per click search engine in the market today. The
minimum bid is 5 cents and you must spend $20 per month. It
takes about 5 business days to get web site listed.
Overture has a well
organized system. There is a non-traffic stop plan. Your account
will automatically be recharged when your balance is low.
In addition, there is a fixed budget plan. You set a maximum
to spend every month. Once your maximum is met, you listings
are taken offline until the beginning of the next time period.
Top 3 or 5 position listing will appear on the top position
of the following partner search engines: Yahoo!, Lycos, InforSpaces(including
Excite (www.excite.com), Dogpile (www.dogpile.com), WebCrawler
(www.webcrawler.com) and MetaCrawler (www.metacrawler.com)),
MSN, AltaVista, American Online(AOL), NBCI and CNET.
FindWhat: The minimum
bid is 1 cent and you need to deposit $25 to open a new account.
You can enter up to 1000 keywords at once. FindWhat reviews
every keyword in their system and verifies its relevancy.
Your bid change is not updated immediately. It may take several
minutes to get your new bids updated in the search results.
FindWhat has entered into an agreement with Lycos to provide
the Pay-Per-Click platform for Lycos's InSite AdBuyer. You
can create an account quickly with Lycos's Adbuyer by converting
your keywords from FindWhat account. Top 3 listing results
will appear in Excite, HotBot, Dogpile, MetaCrawler, WebFerret
7Search: It has a minimum
bid of 1 penny and requires a minimum $25 deposit to start
bidding. If paying by credit, your bids will be live immediately
upon submitting your credit card number unless you are from
outside the US, in which case your bid prices will be activated
once your credit card is approved.
Services offered to advertisers include immediate e-mail notification
when you are outbid for the top ranking on a keyword, a keyword
generator tool, and a 1:1 banner exchange program.
7Search has over 30
million searches per month. Search results appear in 7Search
affiliate network and over 35% of search engines in English
Ah-Ha has a minimum bid of 1 cent and a minimum deposit of
$25. Your keywords will be approved within 48 hours or less.
You listing will be distributed to their entire network of
partners, which reaches over 30 million unique users monthly.
Bid in top 3 positions and your site will be included in the
TopLinks program. Through TopLinks your site can be listed
throughout their Premier Network on sites such as Earthlink,
AltaVista, LookSmart and many more.
Espotting is a UK and
European based pay per click search engine. It has 3 plans:
Bronze, Silver and Gold. Your websites will be set live within
Espotting can help you access targeted leads from 72% of the
UK's online population. By ensuring that your listings appear
within top 3-5 search results, your listing will appear on
Yahoo! UK & Ireland, Lycos, Ask Jeeves, ntl:home, Netscape,
UK Plus and Looksmart and many more.
Kanoodle has a minimum bid of 5 cent and deposit of
$25. There are free banner ad impressions for the top 3 of
the search results page. You receive $5.00 free bonus if you
make a deposit of $25.00 at signup. It will provide you with
100 relevant keyword terms and a title and description for
Your Kanoodle.com account also
allows your listings to be seen on search engines and sites
like Galaxy.com, 37.com, CNET.com, and TurboFind.com as well
as 10,000 other search enabled sites!
ePilot's requires a $100 minimum deposit and 1 cent per click.
It also requires each advertisers account to have a
minimum usage (click-thru revenue) of at least $10 per month.
It takes approximately one to three business days to set up
There are over 200 million monthly searches. E-Pilot's search
distribution network consists of over 70 major search engines.
By setting your bid to at least $0.07 per click, your site
will qualifiy to be listed on leading search engines such
as: NetZero, DogPile, Engine59.com, Mamma.com, 24/7 Media
Sprinks has a minimum
bid of $0.05 for keyword listings and $0.20 for ContentSprinks
and DirectSprinks listings, and a minimum deposit of
$50. Your listings are approved within 3 business days.
ContentSprinks listings appear within contextually relevant
pages on the web, on sites like About.com, iVillage and Earthlink.
Through the Sprinks network of Distribution Partnerships,
Sprinks drives more than 8 million leads a month to an extensive
advertiser base of more than 13,000 advertisers. Advertising
on Sprinks exposes you to over 50% of internet users. Some
of the partners include: Ask Jeeves, CNET, DogPile, ConsumerREVIEW.com,
Mamma and MetaCrawler.
Pay Per Click Bid management
Software: there are bid managing tools which helps to
manage your bids in all major PPC search engine. One of the
tool is KeywordBid Maximizer . It is a very powerful and simple
to use bid managing tool. It builds your keyword list, manages
your keywords, automatically monitors your keyword bids and