"Making Web Promotion Easier..."

Issue: April 2005
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Web site Promotion & Internet Marketing Software 
In this issue of Dynamic Internet Marketing Newsletter »

Internet Marketing News Flash

Yahoo Offers Free Business Web Sites

April 13, 2005 - Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings.
Click here to read the entire article ...

Google Debuts Local Mobile

April 12, 2005 - Google has added a new service that enables cell phone users in the U.S. to use a remarkably robust version of Google Local directly from a mobile handset.
Click here to read the entire article ...

Google United - Google Patent Examined

April 07, 2005 - Search Engine Guide
Google's newest patent application is lengthy. It is interesting in some places and enigmatic in others. Less colourful than most end user license agreements, the patent covers an enormous range of ranking analysis techniques Google wants to ensure are kept under their control.
Click here to read the entire article ...

Beat Google’s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.

The Dampening Link Filter

It seems that Google may have introduced something called a “Dampening Link Filter” into its indexing algorithm. I’ll give you a layperson’s overview of this filter, but for more intimate details, check out WebProNews.

More and more people are realising the importance of links back to your site (or “backlinks”). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns haven’t really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a site’s importance – to trick the search engines into thinking they’re important – it’s been suggested that Google has decided to put an end to it. Apparently, there’s evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links – at least for a while. Well, that’s how the theory goes, anyway.

It has been argued that you can avoid being penalized by this filter by generating links:

  • more slowly;
  • from relevant sites; and
  • which have a long lifespan.

The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.

This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at How to Top Google by Writing Articles.)

Build Backlinks Slowly

Writing quality articles takes time. It’s as simple as that. Even an SEO copywriter can’t just bang an article together in a morning – it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once you’ve written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!

Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won’t be published on irrelevant sites simply because the publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site don’t quite match your own target keywords, the page containing your link (i.e. your article) does.

What’s more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter ;-). Some submit sites don’t let you do this, but most will – at least in the byline.

And one other thing – other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. It’s a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn’t going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because it’s better for them to have lots of content available to both readers and search engines.


While it’s no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.

Happy writing!

Article by Glenn Murray

Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details, more FREE articles, or to purchase a list of article submit sites.

Success Story: Dynamic Bid Maximizer reduces online marketing costs

PearlsOnly is an online retailer of high quality pearls. Our unique value is that we buy pearls directly from pearl farms in China, and direct from distributors in Japan and ship direct to the customers. With huge savings of up to 80% from retail prices, PearlsOnly has grown to over 9000 customers since its launch in 2003.

Strategy: With growth, and fast growth at that came many challenges - and one of them was to manage PearlsOnly various PPC campaigns. As one of PearlsOnly founders and its Chief Marketing Office, doing less with more was always our goal. Keeping our overheads to its minium assured us of continued success and using automated tools was the only way to go.

Solution: In our effort to automate these process, we have tried literaly all the automation tools on the market. Over a course of 1 year we went through 3 optimization tools -- some of them had proved to be so difficult to manage that we spend months with tech support to resolve the bugs. Others 'automatically' would tag our campaigns and switch them around to the point where native tools, such as google admin panel, no longer would be usefull. So, after months of hands on research we nearly gave up on our quest and have resigned to manual management. In fact we were in the process of looking to hire a PPC manager. But by sheer luck, Apex Pacific name came up in one of the posts, and we took a look.

Results: We were impressed! First - the price point for the software was well below the other software we have tried. Second - you owned the software and there was no repeat costs. Thirst - and I save the best for last - the software worked! Really well. Out of the box. With no hassell, no steep learning curve.

Within minutes we were able to import all of our campaigns into Dynamic Bid Maximizer, configure a few parameters to work with our PPC strategy and the software was off and running. Our PPC management time shortly went from 2 or 3 times a day, to once a day, then to twice a day. The time saving was huge. And we no longer had to worry about our PPC strategy not executing the way we wanted it to. Our PPC costs went down, our time spent on PPC was less and our strategy was being implmented 24 hours a day/ 7 days a week. With PPC managed automatically our valuable table was freed up to continue to fuel PearlsOnly growth.

We continue to use Dynamic Bid Maximizer and have now dedicated a stand alone workstation to the system - it is that important for us. We can easily and at a glance see how our PPC campaigns are doing and change/adjust things as quickly. And we view it as part of a critical part of our business.

If you are look for a PPC Management solution, we would strongly recommend that you take a look at Apex Pacific. Excelent product, easy to use, saves time and money - what could be better. This is the best solution for anyone that is looking to automate their PPC campaigns.

Paul Lepa, P. Eng.
Chief Marketing Office

Resource Center »
Internet Marketing Tools

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» Dynamic Submission
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» Dynamic Web Ranking
Search engine ranking, web ranking, web position monitoring software

» Dynamic Link Promoter
Reciprocal link exchange management tool that will boost your Link Popularity and Google Page Rank

» Dynamic Email Validator
Email Validation Software that will clean up your Mailing List from Bounce Back emails

» Dynamic Site Stats
Real time web site traffic monitoring service

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Dynamic Internet Marketing Newsletter is published once a month by eDynamicSoft, a division of Apex Pacific Pty Ltd, developer of Dynamic Submission - award winning web promotion software. Each issue covers the latest information and trends in internet marketing and web promotion.

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