Web Promotion Tips for Dynamic Business...

"Making Web Promotion Easier..."
 Issue: May 2005
In this issue of Dynamic NetMarketer »

Tracking Conversions of your PPC campaigns to boost ROI

By Ivana Giardi

Conversion is the most important metric of the online advertising. The term conversion refers to converting from leads to customers or users of your service. So if someone clicks on your ad and buys something on your site that click has been converted into a sale.

Conversion tracking is extremely useful because it enables you to accurately track how many clicks from your ads resulted in sales which will help you to determine your return on investment (ROI).

Advertising should be considered as an investment into your business growth. For an investment to be effective, it needs to generate measurable positive results -- without positive ROI, advertising represents only cost to your business.

With a proper conversion tracking in place, you will be able to track your sales and calculate your ROI. There are many easy to use, affordable tracking tools to monitor and analyze your campaigns performance. (Apex Pacific, for instance, offers Dynamic Site Stats, a Web-based tool that monitors the performance of your website in real time and helps you improve the effectiveness of your online marketing campaigns.)

By using website tracking tools and their reports, you can accurately track which ads and keywords result in sales. This will help you to determine and eliminate poorly performing advertising campaigns. It also tells which ad campaigns you should focus your energy and resources on to further perfect their performance.

For example, Live Cost Analysis report available in Dynamic Site Stats, provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. It pulls together dynamic price information from the leading PPC search engines (Google, Overture, FindWhat, Espotting, etc) with the revenue earned on your website so you can measure the profitability of each keyword.

Figure 1 – Live Cost Analysis report summarizing the activity of PPC campaigns

Live Cost Analysis offers you clear, concise and actionable reports on which campaigns, keywords and search phrases are bringing you the most new customers, and which keywords are the most effective at driving qualified customers.

Figure 2 – Live Cost Analysis report summarizing the activity of a specific PPC campaign (Overture)

Analyzing statistics from the Life Cost Analysis reports will give you the information you need to improve your ROAS (return on advertising spend). Reports enable you to see a number of actions and cost per action (CPA), which will help to evaluate your campaign and/or keywords performance.

Improving the conversion performance of campaigns and keywords that are returning a lower overall ROAS will have a positive impact on the effectiveness of your website and the value of your product offerings as well.

In conclusion, conversion tracking reports offer great help to effectively monitor and analyze ad campaigns and keywords performance. This way you are able easily identify areas of low performance and optimize these accordingly to achieve the maximum ROI of your advertising budget.

Dynamic Lab: ROI Builder feature added to Dynamic Bid Maximizer

ROI Builder is a powerful tool that provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. Measuring the profitability of PPC advertising campaigns can be a complicated task because prices are set dynamically. CPC Live Cost Analysis solves this problem by gathering and consolidating pricing data from the major PPC search engines, in real time.

This means CPC Live Cost Analysis can offer you a detailed breakdown of your PPC advertising campaigns, including cost, revenue earned, cost per action (CPA) and, most importantly, the return on ad spend (ROAS).

ROI Builder is designed to help you optimize your PPC advertising budget, because it details your campaign performance accourding to each PPC keyword. This feature pulls together dynamic price information from the leading PPC search engines (Google, Overture, FindWhat, Espotting, etc) with the revenue earned on your website, to measure the profitability of each PPC keyword.

If you are interested in learning more about ROI Builder, please click here to visit the overview on our website or for specific questions, please contact our Customer Service.

Tips, Tricks: Pay-Per-Click Search Engine Marketing Handbook

As you may be aware, Pay Per Click Universe has recently published the first and the only book dedicated to Pay Per Click advertising: Pay-Per-Click Search Engine Marketing Handbook.

The book is perfect for beginners that want to learn all about PPC advertising and running profit-generating campaigns, but also serves as a handy reference and tip guide for experienced advertisers.

In this handbook you learn:

  • Why advertisers should consider using PPC
  • How to develop a Pay Per Click ad campaign
  • How to track your Ad Campaign
  • How to use PPC Ads to brand products
  • How to pay 70% less than your competition
  • How to protect yourself against click fraud
  • How to target Local Custoemers via search
    and much more ...

The book costs normally $19.95 - but you can get it for FREE with every purchase of Dynamic Bid Maximizer ***.

To buy Dynamic Bid Maximizer and receive Free book please Click Here

  To buy the book only
please click here

*** Valid only for orders placed between 17th May 2005 till 15th June 2005.
Not valid in conjunction with any other offers.

News Flash »

May 9th, 2005 - New AdWords Policy Affects Content Publishers

A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.

Full Story 

May 06th, 2005 - Yahoo Brings Video Search Out Of Beta

Yesterday, Yahoo Search did something that may be considered quite foreign to other search engines: they brought one of their search features out of its Beta stage and officially launched it. I am referring to Yahoo Video Search and according to Yahoo; it offers "the most comprehensive video search product on the Web."

Full Story 

May 10th, 2005 - Click Fraud: A Legal Look

Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?

Full Story 

Resource Center »
Internet Marketing Tools

Complete Internet Marketing Solution for all your web site promotion needs

» Dynamic Submission
All in One Search Engine Submission and SEO search engine optimization software

» Dynamic Mail Communicator
All In One bulk email marketing software, mailing list management software

» Dynamic Bid Maximizer
Automated PPC Pay Per Click Bid management software, PPC Pay Per Click Bid optimization software

» Dynamic Web Ranking
Search engine ranking, web ranking, web position monitoring software

» Dynamic Link Promoter
Reciprocal link exchange management tool that will boost your Link Popularity and Google Page Rank

» Dynamic Email Validator
Email Validation Software that will clean up your Mailing List from Bounce Back emails

» Dynamic Site Stats
Real time web site traffic monitoring service

Earn 40% as a Dealer
Apex Pacific is looking for Software Dealer or Business Partners for its well-established Dynamic Software™.

If you have a little extra time, become a Dynamic Software™ Dealer and make some real money.

You can earn 40% of sales resulting from your website. On top of this you can even sign up another dealers under you and make more money out of their sales

More Information 

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About Dynamic NetMarketer

Dynamic NetMarketer is published once a month by eDynamicSoft, a division of Apex Pacific Pty Ltd, developer of Dynamic Submission - award winning web promotion software. Each issue covers the latest information and trends in internet marketing and web promotion.

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