"Making Web Promotion Easier..."

 Issue: March 2006

In this issue of

1. Expert Article: SEO Keyword Placement Strategies
2. Tips and Strategies: SEO for Blogs
3. Featured Promotion: FREE Web Ranking v5.0!
4. About Dynamic NetMarketer



Expert Article
SEO Keyword Placement Strategies
by Ivana Giardi

Have you ever questioned why some highly relevant websites show very poor ranking in the search results? The answer might as well lie in bad keyword placement decisions. See, there are many places on your website where you can place your keywords - and they differ in the effectiveness with which they help you achieve higher ranking positions.

The major keyword placement locations usually are:

1. Title Tag

Search engines usually give the most weight to the page's title, because it tells them what the web page is about. Therefore you should place your most important keywords between the <TITLE> tags. For best results, it is advised that you keep it within 5 - 10 keywords and to-the-point. If you make the title too long, you risk that part of the title will be cut out by some search engines and won't get displayed. Also, since search engines return the title as the search results, your HTML title should be both descriptive and attractive because that's what makes visitors click through your website.

For example, the following title describes well the web site, and therefore is a good choice:

<TITLE>Web Submission - search engine optimization SEO and submission software</TITLE>

2. Meta Tags

Meta tags are special HTML tags, usually within the <HEAD>...</HEAD> portion of the web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Meta tags allow you to control how search engines catalog your web site. Not all search engines make use of these tags, but using them will definitely improve your position in those that do. The most commonly used Meta tags are Description and Keywords tags.

Meta Description Tag:

The <META> description tag lets you specify a short summary about your web site. Most search engines use the Description Tag for their summary description when they display your website in the search results. This is also very important from the visitor point of view as it tells the searcher whether your website is relevant to his search and worth the visit. Therefore this tag should clearly describe what one can find on your web site.

Here's an example:

<meta name="description" content="Web Submission - Ultimate All in One Search Engine Submission & SEO Search Engine Optimization Software to promote your web site to all major search engines">

The actual size used is not as important as the message it conveys, but do not exceed the limit – the recommended summary size is between 200 - 250 characters maximum.

Meta keyword tag:

The keywords tag is used by search engines to help them in indexing your website. This is important because search engines use this information to determine what queries your website will come up under.

The basic HTML format of the Meta keyword tag is:

<meta name="keywords" content="keyword1,keyword2,keyword3,keyword4,...">
<meta name="keywords" content="keyword1 keyword2 keyword3 keyword4 ...">

<meta name="keywords" content="dog food,dogs,pet food,pets,dry,wet,canned dog food,pet supplies">
(Notice that it includes both words and phrases)

Note that inclusion of commas is not necessary so they can be removed if you are hovering around the limit. Including them however, makes the tag much more readable.

The common abuse of the Meta keyword tag was -- and still is -- the repetition of words in the tag, which is called spamming. Never insert the same word twice in a row in this tag, even if you're using different variations. You can use the same word in different phrases, but avoid repeating keywords in this tag. The recommended length limit is between 10 to 20 keywords.

3. Body Text

When creating your keyword-rich web page copy keep in mind following 2 concepts: Keyword Prominence and Keyword Proximity.

Keyword Prominence:

Keyword prominence refers to how keywords are close to the "beginning" of the web page. The closer the keywords are the better. The reason behind this is that Google for example, usually picks up description from the first 2 paragraphs. If the first paragraph is keyword-rich, your web page has a good chance to rank well for these terms.

Keyword Proximity:

Keyword proximity refers to the closeness between your keywords on the page. In general, the closer the keywords are to each other, the better.

The following is a good sample of a well optimized phrase for the keyword London flower shop:

Red Rose Ltd is the leading London flower shop.

As oppose to:

Red Rose Ltd is the leading flower shop for the London area.

Note: Keyword Density

Keyword Density used to get (or may be still gets) lots of undeserved attention. It tells you many times a keyword is used on a web page in relation to the rest of words on the same page.

There should not be such a fuss around keyword density as it does not really help to optimize your web page. And that’s because is simply does not take in account both concepts above: it does not tell you where the keywords are located and what the distance is between them.

When creating your webpage copy writing don’t forget who you wish to impress – search engines or your potential customers? Keep in mind that it does not matter how well your web page is optimized or how well your website ranks. If you fail to impress your visitor, you lose the sale and you make no profit. And profit is what matters on the Net.

Tips and Strategies
SEO for Blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.

So from this, how do you optimize your blog?

Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Now, to the actual optimization.

Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:

  • Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more

  • Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant

  • Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags

  • Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return

  • Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting

  • As stated above, the key to a successful blog is frequent postings. You don't need to write up an article everytime, two paragraphs and maybe some resource links is what a typical posting should be comprised of.

-To your online success!

Paul Bliss, CeM
SEO Certified Professional

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Internet Marketing News

March 21, 2006 - Yahoo Canada Beta-Testing New Yahoo Mail Features

This via the Social Software Weblog; Yahoo is testing a variety of really interesting new features in their email service in various venues around the world (excluding the United States). More from the official Yahoo press release ...

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March 21, 2006 - Google Launches Google Finance

At long last, Google has launched its own Google Finance service. For years, those seeking specialty financial information via Google have been sent to competitors such as Yahoo and MSN. Now Google's providing financial information directly to its own users ...

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March 20, 2006 - Lawsuit Asks Google to Reveal Algorithm

U.K.-based KinderStart.com, a “search engine” for parents of young children, has sued Google on the basis that its organic search ranking apparently declined in March 2005, allegedly because it was unfairly “penalized” by Google. According to this Reuters article, the site lost “70 percent” of its organic traffic when it was “downgraded.” The lawsuit seeks financial damages and asks that Google reveal the methodology behind its Page Rank algorithm ...

Read Full Story

March 18, 2006 - Yahoo! Local News

Following the footsteps of Topix . . . Yahoo! Launches a Local News Beta. Here’s an example of San Francisco; here’s New York. In New York, Yahoo! gets its news from myriad sources, not just newspapers: New York Times, Newsday, WABC 7, WNBC 4, WCBS 2, New York Daily News, WBGO-FM. In San Francisco, there are many more sources ...

Read Full Story 

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