Your Website Ranking with SEO
Are you aware that over 80% of
internet traffic is generated
through the major search engines?
Considering this, do you
know where your website is currently
ranked? If your website
is not showing in the first two
pages of Google or Yahoo the chances
are that your customers will probably
never find you.
Often the reason for low rankings
in major search engines is that
your website might not be designed
to be search engine friendly.
Our Search engine Optimization
report will give you
a complete breakdown of what changes
need to be implemented to your
website to get it to the top rankings
on Google or Yahoo.
Many websites are designed without
any consideration of Optimization
- What keywords are you targeting?
- Is your websites content
going to get you in the top
2 pages of Google?
- What information is contained
in my title?
If you don’t know the answer
to these questions, you should
consider a search engine Optimization
report. Our SEO report
is the cheapest way to find out
what’s wrong with your website.
only US$299 one
of our expert SEO consultants
will analyze the structure and
content of your website and issue
you with a complete Optimization
report, highlighting exactly what
needs to be changed to boost your
You could have the nicest looking
website on the internet, but if
it’s not correctly optimized,
no-one will ever find you!
an Optimization report today
and take the first step towards
building a more profitable website.
Local Customers Using Pay-Per-Click
Many business owners have a perception
that just because they cater to
a local market, they can’t
use the power of online advertising
to attract new customers. The
reality is quite different.
Recent developments in the pay-per-click
industry allow even the localized
business to get in the game. Several
search engines actually allow
you to target prospects in any
desired geographic area. In other
words, if you sell a product or
service and can only cater to
a specific state or city, you
can target your ads to only show
up when potential clients from
that location are searching for
Currently, there are 3 options
that you can consider for Local
YAHOO! SEARCH MARKETING
– LOCAL MATCH
With Yahoo!, you can specify
a list of keywords describing
your services or products nd then
select the area they serve using
a map. Your ads will show when
users’ searches contain
the keywords and locations that
are within the area specified.
Bidding in “Local Match”
is separate to Yahoo!’s
standard pay-perclick program
called “Precision Match”.
The Local Match program is open
to businesses without a website.
You can specify a list of keywords
describing your services or products
and then enter the locations you
serve. Ads are displayed with
the location written underneath
them. These locations include
the 210 DMAs in the US, individual
cities and within a radius of
the location of their business.
Bids are in the same auction ool
as standard AdWords results.
Verizon lets you bid on the category
your business fits into (e.g.
Attorneys > Family Law >
Divorce). When searches are carried
out, a list of matching categories
is displayed for the searcher
to select from. You can add an
optional “Free to talk”
link to their listings. Searchers
click this and enter their phone
number in the box provided and
receive a call from the advertiser.
Alternatively they can talk via
their computer. Your ad is composed
of ad text, website link, link
to a business profile page hosted
by SuperPages.com, email address
and a map.
These options can become a powerful
marketing channel by any business
that wants to attract local customers.
About the Author:
Boris Mordkovich is Directory
of Operations for Mordcomm,
Inc., a search engine marketing
firm focused on helping small
businesses and entrepreneurs.
PPC Campaigns Conversions
PPC Advertising (Paid Search
Marketing) is only effective when
if it generates positive, measurable
results, referred to as conversions.
There are different types of conversions,
depending on what action you need
to track, such as:
- Click to Purchase
- Click to Sign Up
- Click to Sent Enquiry
- Click to Page View etc.
Some advertisers might have
come across a situation when their
PPC campaign is generating a lot
of clicks, however their conversion
rate is rather poor. How to improve
the conversions of such campaigns?
Consider following tips, they
might help you in your endeavours:
Keywords and Ad Creative Review
First of all, review
keywords that produce most of
your clicks. If these
keywords are too general, your
ad is probably being displayed
to people who are somehow interested
in your offerings, however they
are not specific enough to produce
Consider this: you’re
selling designer sunglasses on
your website and amongst your
keywords are following two:
• designer sunglasses
• discounted Gucci designer
Which keyword, you believe,
will produce more clicks and which
one more conversions? Surely,
the second keyword will bring
you higher ROI simply because
it’s more sales driven then
the first keyword, which is more
research-type of eyword.
In addition, review
the ad creative. Be honest
with your potential customers
and advertise only what you can
deliver. Nothing is worse than
offering something that can not
be found on your website. Also
beware, that making your ad too
attractive will most likely increase
your clicks, but will it increase
your conversions? Remember, we’re
not hunting for clicks, we’re
2. Landing Page Review
The second area you should turn
your attention to, are your landing
pages. A recipe for successful
landing pages usually includes
(but it’s not restricted
Matching the title of
your landing page to the product/service
Please do not send your visitors
to your home page and trust they
will look for your product within
your web site. Most likely, they
click away and visit your competitor’s
Clearly presenting your
Your landing page needs to deliver
on the promise made in your ad.
Therefore, clearly communicate
to your visitor how your product
can resolve his problem and satisfy
his needs. Don’t just list
product’s features, focus
on how you can help your potential
client. In addition, include any
specials or promotions you advertised.
3. Website Content and Navigation
Lastly, review your website content
and navigation. Does your web
site include enough information
for a visitor to take an action?
Does your web site build trust
in your potential client to give
away information such as contact
and billing details? Can you be
easily contacted? Etc.
Above all, your website must
be easy to navigate. If your visitors
don’t know where to go and
get lost in your website, you
can not expect them to stick around
and buy your product.
About the Author:
Ivana Giardi is Marketing Director
Pacific, a complete Internet
marketing solutions provider.