"Making Web Promotion Easier..."

 Issue: December 2006

In this issue of NetMarketer
1. Featured Offer: PPC BidMax now Supports Yahoo! Search Marketing.
2. Tips and Strategies: How to upgrade from Overture to Yahoo's new Panama System?
3. Article of the Month: The Fundamentals of Search Engine Optimization
4. About NetMarketer

Featured Offer
PPC BidMax now Supports the new Yahoo! Search Marketing

We are excited to announce the release of PPC BidMax 4.0, which now supports the new platform for Yahoo! Search Marketing. This new version now includes a diverse range of features to help make your PPC campaign proactive with less cost and more return.

What PPC BidMax v4.0 can do for you?6

PPC BidMax v4.0 is the new version of Dynamic Bid Maximizer v3.0. It is the ultimate all in one Pay Per click management software that will manage your Sponsored Ads in Google ,Yahoo, MIVA, LookSmart and all other major PPC search engines. With its simple to use interface you can manage your campaign AUTOMATICALLY 24 x7 within the software, but better still, it can help you to SAVE your 85% of your bid cost and hence advertising spending, as well as increase ROI.

New Features:
There are many new features that have been implemented into the new version 4.0, being designed to focus on the PPC management agency level. PPC BidMax has many capabilities to drive a successful PPC campaign, including:

  • Account Management:
  • Campaign Management
  • AdGroup and AdCreative management
  • Keyword Management
  • AutoBidding
  • ROI tracking and Reporting
  • Google API Management

With the current launch of the Yahoo Search Marketing platform, the "Panama platform", this version is new and improved to support the features which Yahoo has to offer. Yahoo launched their new platform and have started to invite some advertisers to upgrade, so if you have changed over to the new system, our PPC BidMax will help you make the migration and management of your Yahoo accounts much easier.

Click here for more information about the Panama System Upgrade

The software includes a built-in training module and support system so that any one can learn more about creating a successful PPC campaign even if you don’t have any internet marketing experience at all.

If you are looking at ways to get immediate traffic to your website, generate new leads for your business or increase your profit online, then the PPC Bid Max is the ultimate solution.

Can PPC BidMax v4. handle Yahoo Sponsored Search?

PPC BidMax v4.0 now supports Yahoo Panama platform, hence any client who still uses Overture will not be able to use PPC BidMax until they have upgraded to the Panama system.

Once you have upgraded to Yahoo Sponsored Search system, you will be able to Upgrade to our new version. Until this time, Apex offers the PPC BidMax Pack that includes our Dynamic Bid Maximizer (Advance & Overture editions).

How to get it?

Buy Now and get 15% Off
You can order the NEW version 4.0 from our website - your purchase is backed up with 30-Day money back guarantee so you have nothing to lose.

Upgrade Now and Save
If you are a current user of Dynamic Bid Maximizer (Advance) and/or (Overture) and would like to upgrade to the new powerful PPC BidMax 4.0, which support Google, Yahoo and many more search engines, you can do so now and save up to 20% on the yearly subscriptions!

You can also download a FREE 30-Day test-drive to see all the powerful features this new version has to offer before purchase.

We look forward to your feedback on the new PPC BidMax v4.0 and we hope it will help you build your business further. If you have any questions or concerns please feel free to contact our Customer Support team at sales@apexpacific.com

Tips and Strategies
How to upgrade from Overture to Yahoo's new Panama System?

Yahoo Search Marketing have now launched their new Panama system, which is the new face of Yahoo! Pay-Per-Click advertising. The Panama system replaces the Overture Pay-Per-Click engine and now provides a whole range of PPC incentives to Yahoo advertisers. This new system has changed the way advertisers can promote the business through the Yahoo Sponsored Listings.

Yahoo has sent across correspondence to all their Overture advertisers informing them of this new system and about the new upgrade. If you want to know more about the new system and how your account will be structured, please click here.

Apex Pacific would like to make the integration and upgrade process simpler for all our clients. Here is the instructions to upgrading to the new system:

When can you Upgrade?

Yahoo has informed that a few US clients have been invited to upgrade to the new system. If you have received an invitation via email or through your account, then follow the instructions to change over from your Overture account to the Yahoo Search Marketing system.

All other advertisers will be invited to upgrade to the new system will begin in Q1 of 2007. An Upgrade Alert email will be sent to you giving you the information to upgrade to the new Sponsored Search system.

Requesting an Early Upgrade to the New System?
If you would like to request an early upgrade to the new syste, you can do so by putting through a request to Yahoo. Please click here if you wish to upgrade sooner.

Getting ready for the Upgrade

To ensure that the migration of your existing account is not affected and the upgrade process is smooth, Yahoo have suggested a few prior preparations. Before you transfer your existing data to the new system:

  • Group similar keywords into categories.
  • For each category, write a single title and description into which your keywords can be inserted.

You will also be given 7 days prior to your upgrade to view the new account structure. It is recommended that during this time, you evaluate to ensure all keywords and campaign settings are exported so as to prevent loss of data.

Find out more about how you can prepare for the upgrade of your account through Yahoo Upgrade Center.

How can you Upgrade?

Yahoo will send you the instructions to migrating your existing campaign to the new system. It is recommended to keep an eye out for the Upgrade Alert email which you will get. However if you do not receive this email, there is no need to worry, you account will be automatically upgraded and you will be notified.

Find out more about the Upgrade process through Yahoo Upgrade Centre.

Managing your new Yahoo Search Marketing Account

Like any new system, Yahoo Sponsored Search system may take some time to understand. The new interface and functionalities are little more complex than the old Overture accounts. Hence to make the integration to the new account less hectic and to ensure you campaigns are still running smoothly, you can use PPC management tools to support you.

PPC BidMax 4.0 has the capabilities to help manage your Yahoo Sponsored Search account more successfully. Its simple interface and feature will let you setup, monitor and manage your accounts with a few clicks of a button. Once your Overture account has been upgraded to the new Yahoo Sponsored Search system, you will be able upload all your campaigns within the one program and monitor the conversions and statistics through the handy ROI Performance reporting.

Take a look at what the PPC BidMax can offer you by clicking here.
To find out more about how PPC BidMax v4.0 supports Yahoo Sponsored Search Marketing, visit www.apexpacific.com/bidmax.html.

Poorani Prithiviraj
Internet Marketing Manager
Apex Pacific Pty Ltd

Article of the Month
The Fundamentals of Search Engine Optimization

The business world has become a place of advertising chaos. Unlike the traditional marketing mediums, the Internet industry has become a large scale advertising marketplace, which has the potential to earn businesses billions of dollars.

To keep up with the complexities and competitiveness of this immense marketplace, businesses require a marketing strategy which will get them results, similar to how businesses need a “business plan” to survive. This is where Search Engine Optimization has become a winning marketing strategy for most businesses, to catch their customer’s awareness.

Search Engine Optimization (SEO) is a fundamental part of Search Engine Marketing (SEM). As the search engine market changes, businesses need to keep up with the trends and sustain their position. Hence SEO requires constant updating and continuous attention of the web site content for solid, long-term effective results.

The real purpose of optimizing a website is to increase the position of your website amongst the hundreds of thousands of other competitors so that your customer will find you. So the question here is, how do you actually achieve higher positions through optimization?

  • 80% of Internet users utilize the search engines and directories to find products, services and information.
  • Out of which, 90% of all Search Engines Users click results within the first 3 pages.
  • 62% of these Users click only on the first few results, hence the first 2 pages. Source: Jupiter Research Study, 2006

How do you optimize your website?

You first need to understand the search engine. This is one complex piece of programming, which works on the basis of retrieving the most accurate data (the website), to meet the query (search term looked up by the customer) and display the results (search positions). This relies on one important factor, CONTENT. Essentially, a website which has the right amount of word that describes what it is offering will be placed under these words in the search engine database. Hence whenever someone looks up these words, your website will show up. This is not to say that by having the right content alone, will get you top positions on Google, but it will help improve your chances.

Search Engine Optimization has actually two main strategies involved to get your website higher rankings and more web traffic. These two techniques work hand in hand to achieve optimal results. One technique is called “on-page optimization” (also known as web-page optimization) and the other is “off-page optimization” (also known as link building). The combination of these two technique gives a website a better chance for successful results, however many a time webmasters do not utilize both methods effectively.

On-Page Optimization

This technique is focused on the optimization of the website content. The are various user and search engine friendly SEO techniques, which can be utilized to make a site easier to ‘spider’ and maximize your chances to obtain top natural / organic search engine listings. Some processes which you can consider doing to get your on-page optimization done correctly:

• thorough key phrase analysis
• ensuring your web site design favours indexation
• improving HTML coding & HTML code validation
• using external style sheets
• using external Java script files
• improving the layout and/or design of your site
• improving your site's architecture and navigation
• implementing inter-linking techniques throughout the site
• Meta tags optimization with keyword enriched content
• optimizing other part of the site such as headings, images, links and anchor text, etc.
• rewriting and editing content, and/or copywriting additional pages if necessary
• using a site map to provide alternate links for users and search spiders i.e. consider using a Google Sitemap.
• utilizing breadcrumbs and alternate footer text link menus for better user experience and search engine indexation.

Now that you have the on-page optimization techniques underway, keep in mind that it’s important to continue monitoring and repeating the steps stated above so that you can improve your chance to sustain your positions. The Off-Page techniques are consider to be just as important or can be said to be even more imperative to search engine optimization.

Off-Page Optimization

Every major search engine uses link popularity to some extent as a part of its ranking algorithm. As such, an effective off-page optimization or link building strategy plays a critical role in improving web site rankings. Link Popularity measures the quantity and quality of sites that link back to a web site. For example Google uses its ranking algorithm called “Page Rank” to determine the relevancy of each web site. Naturally, the higher the relevancy of the web site the better is its listing in the Google results.

Link popularity is becoming more widely used by search engines. Search engines today, do not rank a web site just based on the link popularity, they have become wiser and rank web sites based on their importance and relevancy. A web site can establish itself as important if:

1. it has a large number of quality links
2. it has a few links from pages that are highly important(high PageRank)

There are a few techniques within Link Building which will help your link popularity and reputation of your website grow. Building high quality incoming links is one of the most challenging aspects of search engine optimization, however one of the most effective strategies to achieve high ranking positions on search engine results. We’re not talking about getting thousands of any links, quickly. We’re talking about getting high quality links from popular, respected web site because that is what search engines will recognise and also these links will bring high quality traffic to your web site, which is your ultimate goal.

Some of the way to get high quality incoming links is through link exchange with reputable web sites. This is commonly known as reciprocal links, however in this instance we recommend that you exchange links with relevant web sites instead of link farms! Another strategy to acquiring natural incoming links is through becoming a “content provider”. This means write relevant articles, testimonials, informative advice on forums and blogs related to your industry. The links from these sites will be classified as reputable and help improve your Page Rank and position.

Search Engine Optimization in effect helps promote your website most cost-effectively on the organic search results than any other marketing medium. This strategy can get a website solid long terms results based on how well it is optimized. By using ethical techniques you can get the search engine to recognise your importance to your industry and place you higher in their search results. Ultimately, this will generate quality web traffic, leading to more conversions.

Poorani Prithiviraj
Apex Internet Marketing Manager

About NetMarketer

NetMarketer is published once a month by Apex Pacific Pty Ltd, a world leading internet marketing software and solution provider. Each issue covers the latest information and trends in internet marketing and web promotion.

NetMarketer is powered by Mail Communicator™ - professional email marketing software that broadcast and manage email campaigns to your customers and subscribers. For a FREE demo version please visit: http://www.mailcommunicator.com


Featured Offer

PPC BidMax v4.0
Get immediate traffic and increase your ROI with PPC BidMax v8.0 solution - now offers Yahoo Sponsored Search!

Place your order today for the powerful PPC BidMax which features all the tools to run a successful PPC campaign. Order now and get 15% off the retail price.

Apex Holidays!

Apex Pacific will be closed for the holiday season from the 22nd Dec 2006 till the 08th of Jan 2007.

We will still be providing Technical Support and Customer Care. If you have any enquiries, please contact support@apexpacific.com. Response time will be within 24 hours.

Merry Christmas & Happy New Year from Apex!

Apex wishes a very Merry Christmas and a Happy New Year!!!

The team at Apex would like to wish everyone a safe and wonderful holidays.

It has certainly been a busy year. Reflecting on this years, we have expanded our business to bigger and better things and would like to share our achievements with you.

  • Launched of our Service and Training division. Supported over 50 SEO service clients within 6 months
  • Released the new SEO Suite v8.0 - a consolidated program to optimize and get your website to the top ranking positions
  • Released PPC BixMax v4.0 - powerful bid management tool which support Google, Yahoo and many more search engines
  • Partners with MSN to develop the PPC bid management software - to be launched in Q1 of 2007

  • Launched Apex Internet Marketing Business program - to build a network of consultants in providing quality Internet Marketing solutions.

We hope to bring to the 2007 further improvements to our business so we can provide quality solutions to you.

Internet Marketing News

Dec. 18, 2006 - Google Officially Says "No" to Reciprocal Linking?

Barry again had the scoop on a hot story over the weekend which has spawned a discussion in the WebmasterWorld Forums. On Friday, there was a post from Stephanie from the Dublin Google Search Quality team at the Google Blog (en Francais aussi - si chouette!) regarding "Building link based popularity." ...

Read Full Story 

Dec. 18, 2006 - 2006 Top Searches

Following Yahoo's release on December 4 of its top searches for 2006, last week AOL, Lycos and MSN Live released their top searches for the year 2006. Google still has their 2005 review at Zeitgeist, along with recent monthly totals. Ask.com presents weekly lists, but has yet to release a 2006 year in review. ...

Read Full Story 

Dec 13, 2006 -"Panama" platform available to new advertisers in the U.S.

Ahoy, Yahoo! Search Blog readers!

An update from the search marketing side of the house. Today, the newYahoo! Sponsored Search advertising platform, which has carried the code name "Panama," is available to all U.S. marketers who open new accounts with us. ...

Read Full Story 

Dec 13, 2006 - Yahoo and IBM team up in enterprise search

A minute after midnight, Bill Snyder, Senior Writer for TheStreet.com, broke the story about IBM teaming up with Yahoo in enterprise search. ...

Read Full Story 

Dec 11, 2006 - Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks

Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction of one percent. Andy Beal has the scoop over at Marketing Pilgrim. ...

Read Full Story 

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Earn 15% as Network Partner

Apex Pacific is looking for Business Partners for its well-established SEO Services.

If you want to enter the Internet Marketing industry and add value to your business, become a Apex Network Partner and make some real money.

You can earn 15% for each sale resulting from referring SEO services to us. In addition you can add value to your business and promote internet marketing services to your clients with Apex as your back-end support.

Join Now   Learn More 

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About NetMarketer
NetMarketer is published once a month by Apex Pacific Pty Ltd, the world's leading internet marketing software and solution provider. Each issue covers the latest information and trends in internet marketing and web promotion.
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