The Year Ahead…

The Team at Apex would like to Welcome everyone to the first Issue of NetMarketer for 2007.

We have planned for a busy year ahead to grow our business and bring better Internet Marketing Solutions to all of our Current and Potential Clients. We are excited to reveal to just a few of the things you can all look forward to from Apex in 2007.

Products

• MSN AdCentre will be launched VERY soon, to be supported by our fabulous Pay-Per-Click bid management tool PPC BidMax 4.0 which already supports Google, Yahoo! and hundreds more!
  
  
• The team at Apex know you all love a great bargain so we are launching “Apex Happy Hour” where you can take advantage of massive discounts on all of our products and services. Watch this space for more information closer to the launch!

Business Development and Training

• Apex anticipates to capitalize on the enormous amount of interest expressed by both domestic and international investors for our Internet Business Opportunity. We have just successfully completed another week-long training and are preparing for another session next week!
  
  
• April 25 will see the launch of the Apex Internet Marketing Summit which will see our SEO consultants reveal the “Secrets of Search Engine Optimization”. Delegate numbers will be limited to 50-100 so if you are interested in attending please contact sales@apexpacific.com to secure your spot today!

FEATURED OFFER
PPC BIDMAX SOON TO SUPPORT MSN adCentre

We are excited to reveal that Apex Pacific is currently ironing out the fine details with MSN and anticipates that the launch will be executed in approximately two months time so watch this space!

The addition of MSN adCenter to the PPC BidMax 4.0 program has been much anticipated and with valid reason. PPC BidMax will be the only program to fully support all of the Major Search Engine Pay-Per-Click advertising, making it the world’s leading bid management tool!

PPC BIDMAX 4.0

The newly revamped BidMaximizer 4.0 is now fully compatible with Yahoo! Panama Platform. This has been a long time in the making and we are thrilled to announce that the new version has been received exceptionally well.

PPC BidMax v4.0 now supports Yahoo! Panama platform, hence any client who still uses Overture will not be able to use PPC BidMax until they have upgraded to the Panama system.

Once you have upgraded to the Yahoo! Sponsored Search system, you will be able to Upgrade to our new version. Until this time, Apex offers the PPC BidMax Pack that includes our PPC BidMax (Advance & Overture editions).

If you have been upgraded to the new Panama Platform and have not yet upgraded to PPC BidMax 4.0 please contact service@apexpacific.com for information on how to do so.

New to PPC BidMax?

If you want to purchase a subscription to PPC BidMax now is a great time as we have an exclusive offer running during the month of March.

This is an essential tool to help you manage all of your Google Adwords, Yahoo! Search Marketing and MSN adCenter (coming soon) campaigns under one simple interface.

Save yourself time and money by using our Pay Per Click software that will eliminate all the hassle of running a PPC campaign. Our advanced bidding algorithm will help to save you money and allow you to generate comprehensive reports that clearly indicate your ROI so you can monitor the success of your campaign.

You can take advantage of our 30 Day Trial and download a FREE version of PPC BidMax 4.0 today to experience for yourself how it can really maximize your PPC Campaign ROI!

AD:TECH PROVIDES INSIGHT INTO SEM INDUSTRY

Held at the newly renovated Hilton Hotel, Sydney; Ad:Tech 2007 was hailed as a great success. The conference and exhibition gave many of us, buyers and sellers alike, the opportunity to view the trends and developments advancing within the dynamic Internet Marketing Industry and see the future pathways and opportunities to be had.

It was fantastic to see so many of our valued clients and it was a great pleasure meeting you all! For those that were not able to come, you have not missed out as you will be able to meet us at next year’s conference!

The Keynote Speaking Sessions were excellent and provided much insight into strategy secrets and how the search marketing will continue to evolve in the future.

What did they Say About…?

Pay-Per-Click: Regional Managing Director of Yahoo! Search Marketing, Craig Wax and Vice President of International Search for DoubleClick, Jonty Kelt spoke on the current trend of Pay-Per-Click advertising.

The internet marketing industry is currently experiencing an average ration of 80:20 between the organic and paid search clicks. However, this ratio has proved to change dramatically depending on the query being searched. A clear example lies in the tourism and travel markets where by the ratio of organic to paid search is 60:40.

So what does this mean for the internet marketer?

It is important to analyze the type of market you are attracting firstly with your products. Once you have identified this market the next essential step is to look at the ratio between organic and paid search advertising for your markets’ queries. If it is more common for the online consumer to click through a link on the organic side of the search engine then be sure to concentrate on your SEO strategies as this will increase traffic to your website and further convert those leads into actual sales. It is not a clever strategy to employ the use of Pay-Per-Click advertising simply because of its popularity and success in other markets.
Doing this will waste your advertising dollar and you will not experience a ROI that you will be satisfied with.

SEO: The future status and implications of Search Engine Optimization were discussed by 24/7 Real Media Managing Director, Ian Leuchars and CEO of Amplify, Tom Petryshen.

Interestingly enough it was noted that more advertisers were moving towards better optimizing their websites to achieve increased organic results in the major search engines than utilize Pay-Per-Click strategies, due to the increasing costs of PPC.

The secret to SEO success was revealed, with the following three being the major points for victory:

1. Making sure that your website has good content and avoid JavaScript, Applet and text in images.
   
   
2. Ensure that your content is relevant to what the consumer is searching for. The site should be useful and rich with information that is very accurate and clear.
   
   
3. Constructing a website where every page should be reachable from at least one static link.

Concentrating on achieving these three will ultimately raise your search engine ranking and deliver the ROI results that you’re aiming for. Not only this but with an increased web ranking the online consumer will be able to find you amongst hundreds of thousands of other competitors also fighting for the consumer dollar, awarding you with increased brand awareness, increasing your website traffic, generating new leads for your business and increasing your online profit.

Search Engine Optimization (SEO) is a fundamental part of Search Engine Marketing (SEM). As the search engine market changes, businesses need to keep up with the trends to sustain their position. Hence, SEO requires constant updating and continuous attention of the web site content for solid, long-term effective results.

For those of you who are too busy with other tasks during your business day to spend time optimizing your website, remember that Apex Pacific also offers SEO and PPC services.

For further information or quotes please visit our website at:
http://www.apexreach.com

Keys To Pay Per Click Management

What is PPC?

PPC stands for Pay Per Click. Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. A well managed pay per click campaign can, in fact, make the difference between profitability and loss.
Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

The search engines are primarily one of the best sources for targeted traffic to your website. With PPC advertising, your website can appear on the search results for as many keywords and key phrases of your choice. It allows you to get more targeted site traffic instantly. But Pay Per Click needs effective management as well. Without proper PPC management, you might just be wasting time and money.
Before spending any money with a pay per click search engine, be sure they can answer the following questions:

• How many searches a month are performed at the search engine?
• What major search partners or affiliates does the search engine have?
• How many searches are generated each month by the search partners or affiliates?
• Is it possible to opt out of having your listing appear in the results of the affiliate sites?
• What fraud prevention mechanisms are in place?

This form of advertising has become so popular on Google that it can now be difficult to find keywords that are useful and related to your content without spending a fortune. There are however, some things to keep in mind that will help you to become more profitable with pay per click advertising.

A growing problem among PPC advertisers is that their competition has been known to click on their ads in order to up their bill with Google. This is not always the case, but bewares of this practice. The real goal you have here is to convert the clicks to sales.

For the future of pay per click management agencies, consider this:

• It should now be easier to earn large commissions on pay per click ad spend
  
  
• Returns are more easily guaranteed to clients with PPC
  
  
• SEO is perceived to be more difficult and less rewarding
  
  
• Google themselves intend to drive SEO agencies out of business if they stick to SEO, and they are providing lower hanging fruit to agencies so that they consider switching more clients to pay per click advertising.

Pay Per Click management can bring success to PPC campaigns when done accordingly. Pay per click advertising is based on the auctioning of keywords. The more popular the keyword, the more money a company will pay to use it.

Often PPC advertising generates results immediately, so don't put off upgrading your system if necessary. Always make sure that your site is in top shape before you advertise as well. Sending someone to a site that is incomplete or not in top form will set a bad first impression and you will lose a potential sale.

PPC advertising is a very tricky thing. Pay careful attention to your pay per click campaigns. In many cases the network through which you advertised with freeze your ads for different reasons.

When using pay per click advertising, avoid the top three slots. Top three sites receive a lot of accident clicks and 'test' clicks. You definitely do not want these most of the time, as these searchers wont be as interested in your site as someone who actually read your advertisement and decided to check out your website.

The author is Business Head for tradeweblinks and topseofirms who is specialized into web-design, development, Search Engine optimization and link building.