"Making Web Promotion Easier..."

 Issue: May 2007

In this issue of
1. Tips and Strategies: 4 Essential Factors for Email Marketing Success.
2. Featured Offer: How to Keep in Contact with your Customers
3. Breaking News
4. Article of The Month: How to Write a Headline for Your Email
5. About NetMarketer


4 Key Factors to Email Marketing Success

Email Marketing has fast become one of the most cost effective ways to communicate to your existing and potential base of clientele. When compared to other forms of media such as printed newsletters or TV advertising, email marketing is considerably less expensive.

The instant delivery of email messages allows for “HOT NEWS” to be delivered to the inboxes of thousands if not millions of eager readers making the old postal delivery an antique and almost forgotten method of news distribution.

Second only to search marketing forms such as Pay-Per-Click Advertising and Search Engine Optimization email marketing has proven to be a high Return On Investment when executed appropriately and managed well. Email marketing allows the marketer to go to their audience with a message unlike a website which only lays in wait for the customer to come to it.

There are 4 major points to remember with Email Marketing. Effectiveness in each of these areas will guarantee that you execute a successful email marketing campaign:

1. Build and Manage your Mailing Lists

Your email mailing list is your most powerful tool to make a connection with potential and current clients.

Always remember to grow your mailing list so that you can create a wider base to which you target your emails. A great way to add more subscribers to your newsletter is to include a sign up link on your website. Buying an email list is also a constructive option which will build your contact list.

Also remember to ask your customers for email information when you communicate with them! It is essential to maintain your mailing list in quality condition. The Key to keeping your mailing list tidy:

A. Remove Duplicate Client Records
You don’t want to be sending multiple emails to the one address if you have accidentally placed it on your list more than once or your subscriber has submitted their address to you on a few occasions. This could lead to potentially loosing your valuable clients. To avoid this, always remove duplicate addresses from your list before you send.

B. Remove Unsubscribed Client Records
When a customer request to be removed from your mailing lists it is important to do so, otherwise you run the risk of getting customer complaints or blacklisting by ISP’s. To avoid this, ensure you keep an updated record of all unsubscribed clients and remove these addresses from your new mailing list.

C. Keep the List Up-To-Date
If you are wanting to reach all old and new customers, it’s important to keep updating your mailing list with new subscribers and clients. It is recommend to merge your new client records with the existing mailing list to ensure you have a refreshed list! Note: Once you have added new addresses, ensure to remove any duplicated addresses.

2. Create Relevant Emails

The most important part of your email is your “Subject Line”. Many people receive numerous emails in their inbox everyday. Your email is competing with all of those emails for the readers’ attention. In order to do this your subject line should use attention grabbing words in order to generate curiosity and lead the reader to open the email, such as “Secret to…” or “Guaranteed Ways to…”.

Avoid using Spam words in your subject line such as “FREE” because your email may be sent to their Spam Folder instead of their Inbox in which case your email will not be read.

Personalizing the Subject line is also a great attention grabber. You may want to start with “Hello John Smith,…” This also gives your email a more personal touch and will make the reader feel more comfortable in opening the email.

3. Sending your Emails

There is a fine line between communicating with your customers and spamming them. Email marketers must be conscious not to email their customers too frequently as this can lead to higher rates of unsubscribing and lower open and click through rates. You might also be considered as a spammer and your IP address may be blacklisted by ISP’s (Internet Service Providers).

Although the acceptable rate of emailing will depend on each different mailing list a good start is about once every two weeks. This way you are still keeping in contact with your customers so that they don’t forget you exist but your not becoming annoying and irritating so much that they unsubscribe.

4. Evaluate your Campaigns

It is all well and good sending emails to hundreds of customers but if you don’t know how many people opened the email, what your click through rate is or if you received any conversions then how will you know if you have executed a successful email campaign.

Not all emails will include a sales promotion. Many emails you send may only be offering information so without proper evaluation you will not know how many customers actually received and acted on receiving your information.

It is crucial to assess each email marketing campaign through the use of an analytics tool, preferably one that is complementary to the Email Marketing software that you use to send your emails.

Proper evaluation of your email marketing campaigns will allow you to make changes and improvements for your future email marketing strategies to better achieve a more successful campaign whether it includes sales or not. This information will also help your sales as you can “follow up” on those customers who have opened the email.

Email marketing is by far one of the most effective means of internet marketing these days and if you start by following the tips which is outlined above you can be sure that you will execute a successful email marketing campaign guaranteed to bring you increased sales and ROI.

Barbara Mesar

Apex Pacific Marketing Manager


How to Keep in Contact with your Clients

If you don’t use Email Marketing then you definitely aren’t keeping in contact with your customers as well as you could!

Take advantage of this month’s Featured Offer and improve traffic to your website by letting potential customers know that you have one!

Mail Communicator 2.0 will allow you to create, manage and track the results of your permission based bulk email campaigns and newsletter distributions.


Mail Communicator 2.0 Professional is ONLY US$299.00

*Offer valid until 20/Jun/2007

  • Yahoo! Search Marketing International are getting ready to upgrade Australian, New Zealander and UK markets on to the new Panama Platform. PPC BidMax 4.0 now supports Yahoo Panama platform. For more information on how you can manage your PPC campaigns on this new platform click here.
  • Apex Pacific are excited to announce that a new feature “Broken Link Checker”, has been added to the SEO Suite 8.0. Clients are now able to scan their complete website domain and identify any links which are not relating back to the main site. This new feature will enable you to interlink all of your web pages which will increase your link popularity in the search engines. Easy identification of broken links allows you to quickly fix them saving you time and money. For more information on SEO Suite 8.0 please click here
  • Google announced on May 8, 2007 a new version of its analytics solution, Google Analytics. The new version was unveiled at the EMetrics Summit in San Francisco and has been redesigned by Google and enhanced through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.
  • Yahoo! Search Marketing International has announced they are now offering a new feature on their new Panama Platform ‘Conversion Analytics’ to help you track your conversion assists. The system will show up to 30 lead events per conversion over 45 days. For More Info visit the Yahoo! Help Section


How to Write a Headline to Your Email

The headline is one of the most important parts of your email. You see, without the headline, no one would know what your email was about and care to open it. Your headline can often dictate the difference between a few people opening your email and a large portion of your list opening your email. It is really your first opportunity to convince your subscriber that your email is worth opening. Of course, a good headline cannot take the place of developing a strong relationship, one in which the subscriber will want to read every email you send.

Here are some headline ideas:
Benefit Headlines: A benefit headline will let the subscriber know what the benefit of opening and reading this email is. For example, here are some benefit headlines:
Lose 10 Pounds This Month
How You Can Learn to Train Your Puppy to Sit
Discover the Secrets of Selling Handicrafts

Guarantee Headlines: Guarantee headlines offer your subscriber some sort of guarantee for reading your email, for example:
Guaranteed! Lose 10 Pounds in 30 Days!
Train Your Puppy to Sit in 10 Days Flat, Guaranteed!
Discover the Secrets of Selling Handicrafts, Guaranteed.

Problem Headlines: Problem headlines indicate a problem and presume to offer information to help the problem, within the email.
Are You Embarrassed by Your Lack of Hair?
Are You Struggling With Weight Loss?
Are You Stressed Out and Need Relief?

Question Headlines: Question headlines are pretty straightforward: you are asking a question which you will presumably offer a solution to in your email.
How Long Have You Tried to Lose Weight?
How Long Have You Been Trying to Train Your Puppy?
Do You Need Help in Your Relationships?

Offer Headlines: An offer headline is a headline which states some specific offer:
Free Shipping Today!
20% of Your Order Today.
Buy One, Get One Free, Today Only

Expert Author: Sean Mize

About NetMarketer

NetMarketer is published once a month by Apex Pacific Pty Ltd, a world leading internet marketing software and solution provider. Each issue covers the latest information and trends in internet marketing and web promotion.

NetMarketer is powered by Mail Communicator™ - professional email marketing software that broadcast and manage email campaigns to your customers and subscribers. For a FREE demo version please visit: http://www.mailcommunicator.com

Featured Offer

Mail Communicator 2.0 - Professional

ONLY US$299.00

Email Marketing is the most cost effective way to communicate with your potential and existing clients. Email Marketing campaigns can be extremely effective in driving traffic to your website and increasing sales if carried out properly.

This highly effective marketing activity can be made simple with the help of automated email Marketing Tools.

Mail Communicator Professional is the ultimate in Email Marketing Software allowing you to efficiently keep in contact with your customers through its advanced features.

*Offer valid until 20/Jun/2007

Apex Search Engine Marketing Seminar Sydney!

Apex will be holding our first ever Internet Marketing Seminar on July 10th 2007 at the Wesley Conference Center.

This seminar will be your opportunity to learn:

  • how to Rank your website in the Top 10 positions of Google
  • 5 methods to get above your competitors and win over your customers
  • how to structure and manage a successful Google Adwords campaign
  • how to measure the ROI from your website
  • how to setup your business online with minimum marketing budget

Book your early bird ticket today for only AU$99.00. Limited spaces available!

For more information, please visit Apex Seminar or call

+612 9662 3433

Internet Marketing News

May. 17, 2007 - Google Experimental to Offer Sneak Previews

At the Searchology event yesterday, Marissa Mayer, Google's VP of search products and user experience, introduced Google Experimental, a new tool that will allow users to opt in to various tests that Google is doing.

Read Full Story 

May. 16, 2007 - Yahoo oneSearch Adds 7 More Countries

Yahoo announced it has added the availability of its oneSearch mobile application to seven more countries.

Read Full Story 

May 16, 2007 - New Google Analytics: Built for Search Marketers

In February 2006, Google purchased blog analytics program Measure Map, which was then only a few months old.

Outsiders weren't sure what would happen to Measure Map, especially since Google had only recently unveiled Google Analytics, the repackaging of another recent purchase, Urchin. Over the last few days, however, Google Analytics subscribers have finally seen the result. The new version of Google Analytics that rolled out last week integrates much of the user-interface finesse that made Measure Map an appealing purchase, including many improvements for search marketers.


Read Full Story 

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About NetMarketer
NetMarketer is published once a month by Apex Pacific Pty Ltd, the world's leading internet marketing software and solution provider. Each issue covers the latest information and trends in internet marketing and web promotion.
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