in Dynamic Internet Marketing
|I am happy to introduce the first issue of
Dynamic Internet Marketing Newsletter of this year. This
edition is focused on specifics of search engine and email marketing.
In the first article you find "must know" tips if you wish to successfully
market your business via Per Pay Click search engines. In the next
article is discussed one of the major problems occurring by sending
bulk promotion - "bounced back" emails. We show you how this can be
easily fixed so you can effectively run your email campaign. Enjoy
the reading and take care!
Marketing News Flash
- Overture launches in Australia
If you are targeting Australian Internet users this represents
an excellent opportunity for you to promote your products and
services to a brand new audience. With the launch of Overture
Australia, we can now help you to reach these Internet users.
At launch, the Overture Australia search network will include
key distribution partners such as Yahoo!, AltaVista, Hewlett Packard
and Ozemail. To find out more you can contact the Australian team
via email firstname.lastname@example.org
or call direct on 02 8211 0512 to sign up now or to simply find
out more about Overture's new Australian marketplace.
- Ah-ha introducing new name
Ah-ha announces its new identity - new brand name "Enhance Interactive",
redesigned Web site, logo and positioning. The advertisers are
required to reflect this change on their Web site and/or their
newsletters where they market "Enhance Interactive" services.
For additional information go to http://www.enhance.com/about/newsroom.asp#121703
- Looksmart - News for LookListings
LookListings has several important new features, designed to give
you greater control and flexibility. You can target customers
with specific keywords. Or reach a broader audience using relevancy-based
inclusion targeting. Or do both - in the same LookListings campaign.
Find out more at http://listings.looksmart.com/help/faq.jhtml
your Pay-Per-Click Campaign
I begin with a little introduction. PPC
- Pay Per Click Search Engine lists your website at a particular
position of the search results according to the keyword bid. The
mechanism is simple: the more you bid the higher you are ranked.
Then when someone clicks on your link you pay the amount you bid.
It is extremely effective way how to market your website because
you gain traffic of qualified visitors who find your site from a
relevant list of search results. However, to use PPC in the most
efficient way for your budget you have to follow some rules:
- Donít obsess with being #1
Letís assume that you hold the top position for a particular keyword.
Your product is the best deal on the market. "Mr. XY" comes to
your website and likes what he sees. But before making the purchase
he wants to check what other producers have to offer. After visiting
your competitorsí web sites he decides to buy from you. Great!!!
Despite the fact you just paid for two clicks to get one sale.
The trick is that you donít have to obsess with #1 listing. If
you had second or third position "Mr. XY" would have already checked
your competitorís site before coming to yours realizing that your
offer is the best and making the purchase straight away.
- The right keywords for the right
As you bid on selected keywords you should be able pick up the
right terms people use when doing a search in order to generate
desired traffic flow to your site. The keywords must describe
the content of your web site directly related to the product you
offer from your listing. They should not be general words like
"cosmetics", but if you are a specialized cosmetic producer or
reseller try to be more specific about your business and consider
using "herbal cosmetics, non-allergic cosmetics" and so on. Only
then you will attract the qualified visitors looking exactly for
that type of product. Furthermore, when bidding on selected search
terms you want to be sure that they have high level of relevancy,
right? And this can be a very tricky part. How can you find out?
I can recommend using Keyword Builder. This smart tool generates
a suggestion of keywords based on the keyword you provide. It
also shows you how many times the particular term has been searched
and how important this term is in a searching process. You can
find this powerful tool as an inbuilt function in Dynamic Submission
and Dynamic Keyword Bid Maximizer http://www.apexpacific.com/bidmaxover.html
- How to manage Bid Gaps
OK, another very important
thing to watch for is bids gaps. Let me demonstrate a simple example.
Imagine that following are the amounts paid for particular positions
in listing: Position#1 50 cents/click Position#2 42 cents/click
Position#3 35 cents/click You can see that the above positions
are separated by few cents per click. Letís assume that you hold
position#2 for 42 cents. Because the position just bellow you
is worth 35 cents you over pay your current position. You need
to close the gap between them by paying 36 cents and saving 6
cents. That doesnít seem much but in the amount of 1000 click
it is already 60 dollars. Your competitors change their bids from
time to time. This has an impact on the bid gaps and the position
in the listing - they can change very frequently. I suppose you
donít want to spend your time watching out for the bids in order
to keep up with the last change. I can assure you it can be very
time consuming. I would like you to consider using Dynamic Keyword
Bid Maximizer http://www.apexpacific.com/bidmaxover.html
. This software helps you to maintain your position in the listing
and keeps your costs as low as possible by fixing the gaps automatically.
It also announces your current bids and analysis your ranking
position. And as already mentioned in paragraph 2 it has the inbuilt
Keyword Builder function, which helps you to create your keyword
list by generating more relevant keywords. It is simply the best
way how to beat your competitors in PPC.
- Watch your conversion rate
Unless you are the lucky one with unlimited budget to
spend you need to know how much you can afford to bid in order
to gain profit. Your decision should be based on knowing two numbers:
- the net profit per sale for your product - conversion rate (in
this context means how many click through you need to get 1 sale)
Example: Assuming that your net profit per sale is $50 and you
close a sale after 100 clicks. Then the maximum you can bid is
50 cents (50/100). But this bid is only break-even, does not earn
you any profit and if you bid more youíll be losing money. Net
profit it is not very difficult to calculate but conversion rate
can drive you crazy. Personally I am very happy with Dynamic Site
Stats - Web traffic analysis provider whose Conversion ratio reports
will give you the most accurate numbers. Those reports are just
a part of Dynamic Site Stats services. To read more please go
- Donít mention FREE items on
your listed page
Finally the last piece of advice: you know that there are lots
of Freebie-seekers surfing the Net looking for free stuff. As
you pay for each click you donít want this kind of people coming
to your website to waste your money since they have no intention
to buy fro you. So please avoid mentioning free items and promotional
give-aways on your website. Instead send your visitors directly
to your saleís page, page where they can subscribe to your newsletter
or something similar.You want qualified visitors who will buy
the product from you not just curious surfers. Dear reader, Pay
Per Click advertising is a great way how to market your business.
You can gain highly targeted and highly profitable traffic on
the Net by keeping in mind the above mentioned rules and using
Dynamic Keyword Bid Maximizer, which helps you: - manage your
keyword bids in ALL the major pay per click search engines - build
your keyword list, manage your keywords, automatically monitore
your keyword bids and URLs at all major pay per click search engines.
- notify you your current bids, analyze your ranking positions
and fix bid gaps We offer a 30 day money-back-guarantee when you
order the full version of Dynamic Keyword Bid Maximizer (Advance/Overture),
so please feel free to place your order risk-free at http://www.apexpacific.com/order.html
or download your free trial here.
Internet Marketing Promotion Suite(Save 65%)
Dynamic Promotion Suite is a complete
internet marketing solution for all your web promotion needs. It
contains all dynamic software in one package, provides you a total
solution to drive traffic to your web site and keep contact with
your customers. Dynamic Promotion Suite for only
$299.95 (save 65%) includes:
- Dynamic Submission v7.0
- The #1 All-In-One web promotion and internet marketing tool
that drives traffic to your web site for FREE. It includes search
engine submission, site optimization, web ranking, link popularity,
Meta Tag Editor, Page Creator, Keyword Builder and more ....
- Dynamic KeywordBid Maximizer
for Overture - Manage your keywords and bids for All
the Overture Pay Per Click search engines, maintain your position
at the lowest cost possible by fixing the bid GAPs. For more info
- Dynamic KeywordBid Maximizer
Advance - Manage your keywords and bids for ALL the other
important Pay Per Click search engines (except Overture), maintain
your position at the lowest cost possible by fixing the bid GAPs.
For more info click here.
- Dynamic WebRanking
- Track your web site ranking with Dynamic WebRanking Software.
It is a powerful tool that gives you full control on search engine
placement tracking and rank monitoring. Check your web site position
in all the major search engines for all the keywords in one Click!...
- Dynamic Link Promoter
- Most powerful link promotion tool that manages your link partners,
tracks your link page, generates new link partners and sends "Personalized"
invitation messages, creates link pages automatically and promotes
- Dynamic Mail Communicator
- Most powerful email marketing tool that sends "personalized"
messages to your clients and subscribers, stay in touch with customers,
keep your customers coming back to buy from you.
Why spending hundreds of dollars to purchase
a single product while you can have all above award winning web
promotion software for $299.95** ONLY. Please take
advantage of our massive discount offer and order your copy of Dynamic
Promotion Suite at http://www.apexpacific.com/promotionsuite.html,
and start driving traffic to your web site.
up your mailing list before it bounces back
If you have ever been involved in the
email marketing and sent regular email messages to your contact
list, you know that handling bounced back email is always a headache.Please
read the following story carefully as you might recognise yourself
as one of "bounced back email" victims.
Jenny works in customer service department for UWZ - optical equipment
producer. Her company recently upgraded one of the major items from
their product line and this occasion requested to keep all the clients
and prospects informed about this change. So Jenny put together
a promotion list to be sent to several thousand of their existing
and potential costumers.When she opened her email box the next day
she was shocked. Her email box was flooded with hundreds of bounced
back emails which could not be delivered. They were all mixed up
with her regular emails. It was a mess. Jenny realised that to avoid
this situation to happen again she has to remove all the bounced
back email addresses from the mailing list. The only way she could
think of was to open the mailing list file, find the invalid email
addresses and individually remove them one by one. This process
may take hours as she received few hundreds of undelivered emails.
Frustrating isnít it? If you have been through similar situation
like the one above, below are reasons why this could happen:
- The most common reason causing such
a situation is that people change their email address frequently
when they change their internet connection from one ISP to another.
- Some people may be out of the business
and donít use the particular address anymore.
- Others can use free email address account
and they just keep changing their email address from time to time
with no reason.
All these factors may cause that your mailing
list is out of date. From our experience, 1-5% of bounced rate is
normal. And what are the consequences? Apart of the frustration
you surely feel after all the effort you put in your promotion and
struggling to remove the bounced back email addresses from your
mailing list, you should also be well aware of other negative effects
undelivered messages might cause:
- Firstly, an increased bandwidth during
the sending process slows all the other activities depended on
the line used and consumes your time.
- Secondly, all the undelivered email makes
your mail server (ISP) think that you are spamming which could
result in cancellation of your account. We at Apex Pacific are
well aware of this kind of situation.
To provide you solution to fix this problem
and give you peace in mind when conducting your email marketing
activities, we have developed new software - Dynamic Email
Validator. This product is especially designed for verification
of email addresses and makes sure that the email address is valid
before you send your message. It cleans up mailing list by removing
all the incorrect email addresses and avoids undelivered emails
from your mail box. It is smart power tool to reduce your bounced
back rate and to improve your email marketing performance. We understand
that your budget is tight right now so we have put together a FREE
version for you in order to give you the opportunity to try it for
yourself by downloading it at http://www.apexpacific.com/download.html
To find out more information about Dynamic Email Validator
please go to http://www.apexpacific.com/emailvalidator.html
Dynamic Internet Marketing Newsletter
|We need your feedback We hope you find this
information useful. If you have any interesting articles about tips,
tricks, or comment on marketing promotion issues that you want to
share with others, please simply send to:
Do you want to contribute an article in exchange for some free exposure?
If so, send us your contribution, with your brief, promotional byline,
Your FREE subscription to Dynamic Internet Marketing ezine is brought
to you by eDynamicSoft, a division of Apex Pacific Pty Ltd, the creator
of Dynamic Submission - award winning web promotion software that
drives traffic to your web site.
To download a FREE trial of eDynamicSoftware, please goto:
Don't hesitate to forward a copy of this newsletter to friends and
associates, but please ask for permission before reproducing the content
in any form -- we would like to know who you are.
| This is a private mailing list
and it will never be sold or given away for any reason.
Copyright © 1997-2004 eDynamicSoft, a division of Apex Pacific
Pty Ltd. All rights reserved.
No part of this publication may be reproduced in whole, or in part, without
the express written consent of the publisher.
© Copyright 2004 apexpacific.com