Internet Marketing News Flash
Findwhat.com Launches pioneering
advertising service - PayPer-Call
Pay-per-call is offered through FindWhat.com PPC2, a unique
service which allows FindWhat.com advertisers and private
label partners to choose pay-per-click and/or pay-per-call
advertising, according to their needs.
With the pay-per-call service, advertisers only pay when
someone calls them after seeing their ad, as opposed to the
pay-per-click service where advertisers only pay when someone
clicks on their ad and is transferred to their website.
To read a full press release please visit
AOL To Introduce Comparison
America Online is preparing to introduce a Yahoo or Froogle-like
shopping web presence that will allow users to search and
compare desired products. The site, called In-Store.com, is
scheduled for launch on Monday September 20, 2004.
Overture Germany Introduces
Beginning in October, Overture Germany will begin use of
an account control feature called Budget Smoothing. Serving
as a spending limit option, Budget Smoothing allows Overture
to control the amount of appearances member listings make,
depending on their daily budget.
Overture: So Much More Than
Pay Per Click
Overture is known for being the Leader in "Pay Per Click"
(PPC).Owned by Yahoo, Overture advertisers can reach over
80% of Internet users. If you take a closer look and pop the
hood, you'll find a whole suite of useful tools for Marketers.
1) Precision Match: This is where Overture
began, back when it was known as GoTo.com. Precision Match
is the original "bid for keyword" search engine,
and it's still a core utility for Overture users. You select
your keywords/phrases and the amount you want to pay per click
and you are only charged that amount when someone clicks through
to your website.
Overture has relationships with Yahoo, MSN, Altavista, Infospace
and others. By bidding into the top three positions, you'll
also enjoy exposure on those top search engines as well under
what's called "Sponsored Listings." For more, see:
2) Content Match: Unlike "Precision
Match," where your listings appear on search results
pages, "Content Match" displays your listings alongside
articles, product reviews, etc. Currently these listings appear
on many of Yahoo's content areas (including Entertainment,
Finance & Shopping), MSN content areas (including Money
& Tech & Gadgets), and other online destinations.
Your listing will only appear on Content Pages that are relevant
to your service or product. For example, if you sell fishing
gear, your listing might appear on a web page that contains
articles or other information on how to be a better angler.
You can set your bids for Content Match separately from those
on Precision Match, giving you the opportunity to track results
to see which type is converting best for you.
If you use "Precision Match," Content Match can
be turned on or off from within the control panel. For more
on this, see:
3) Local Match: If you want to target customers
in a certain geographic area then you'll want to take a look
at "Local Match." This would be perfect for Mom
and Pop operators or those who sell products and services
to a local crowd only. There is no monthly minimum, with the
minimum bid of only 10 cents per click. This service can be
used by those who don't have a website, as Overture sets up
a landing page for users of this service. Called a "Locator
Page," it displays a map, store hours and a link to your
site (if you have one). Local Match listings appear on CitySearch,
AltaVista, Yahoo, AllTheWeb and more. For more on Local Search,
4) Marketing Console: Helps you to measure
all of your online marketing campaigns so you know where you're
getting the best return for your money. Track your Pay Per
Click Bids, email ads, banner ads, affiliate program and more.
This site will also tell you how well your website is converting
leads to actual sales. To use this service, you'll need to
Depending on the package chosen, pricing starts at $149.00
a month and goes up from there. For more on Marketing Console,
5) Site Match: This is a component of Yahoo's
Search Content Acquisition Program. By submitting to "Site
Match," you'll ensure your pages are reviewed and included
in Yahoo, AltaVista, AllTheWeb, and others. Your site will
not be shown under "sponsored listings," but appear
in the main body of the search results pages. You must pay
an annual fee for inclusion, which is $49.00 for the first
URL and a cost per click for each click thru of $.15 to $.30
depending on the category chosen. See this page for more:
6) Conversion Counter: Free tool that tracks
the number of conversions that are generated from your keywords
listings at Overture. A conversion happens when someone enters
your site and performs an action, such as buying something
or signing up for your ezine or free report.
To use "Conversion Counter," you'll need to sign
up for it in Overture's Control Panel, then copy some HTML
code onto one page of your site (generally the sales confirmation
7) Merchant Solutions: Since Yahoo owns
Overture, you'll also find a variety of tools for small business
owners, such as:
A) Shopping Carts
B) Web Hosting and Email Accounts
C) Domain Name Registrations
For more details, see:
As you can see, Overture has come a long way from just offering
a "one size fits all" Pay Per Click Solution. By
utilizing their variety of tools, you'll increase your website
exposure and spend your marketing dollars more wisely.
About the Author:
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Dynamic Bid Maximizer is automated Pay-per-click
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24 hours a day, 365 days a year:
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spend more than you want.
- Eliminates "bid gaps" that occur when the bidder
below your listing drops their bid -- your bid is automatically
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more per click than necessary.
- Generates more relevant keywords by allowing you to retrieve
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- Monitors your competitors bid, so that you can arrange
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- Lists you in the "other major" PPC search engines
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Effective Email Communication
Email, when used properly, can generate additional direct
sales and leads; can be used as a tool to communicate with
your existing client base to let them know of upcoming events
which may affect them; and as a means of ongoing promotion
for your business.
The following is a list of simple guidelines and tips that
will help you become an effective email communicator. Please
bear in mind that many of these guidelines assume that you
have never established any prior dialogue and, as you become
more familiar with your customers, can often be altered to
meet your client's needs.
- Send your emails in plain text. While HTML/rich-text-formatted
emails do look much more attractive, they will often be
accidentally blocked by anti-spam filters and either show
up incorrectly or not at all in various email programs.
Plain text, on the other hand, will show up exactly as intended
in all email programs.
- Include a signature of no more than four lines. Your signature
should provide the recipient with a means to contact you
other than email, and should mention your company name.
A good email signature format will look something like this:
Any Vacuum Cheap
Telephone: (905) 509-1661
This signature provides not one, but two ways for a customer
to reach you.
Note: Many people will put their email into their signature
files. This is, however, unnecessary as the email itself
can be replied to directly and the email address may be
extracted from it.
- Use common file formats for email attachments. There are
a wide variety of formats for attachments; however, these
formats are not universal and as such, many people cannot
open various types of attachments.
The following is a list, in approximate order of universal
acceptance (based on my own experiences), of attachments
which are commonly accepted:
- TXT (plain-text)
- JPG/GIF (pictures)
- PDF (Adobe Acrobat Reader)
- DOC (Microsoft Word/WordPad document)
- XLS (Excel spreadsheet)
- Use short paragraphs. Try to keep your paragraphs to
50 words or less to ensure maximum readability.
- Don't send unsolicited sales information/commercial emails.
Unsolicited commercial emails, or spam, are becoming an
increasing problem and many organizations are blocking,
deleting, and in many cases reporting the senders of these
emails to various anti-spam services and search engines
in an effort to curtail the sender's efforts.
- Use second person terms as much as possible. Words such
as "you", "your", and "yours"
personalize your emails, letting your customer know that
you're thinking of him/her specifically.
- Check your emails for spilling n' grammer...er...spelling
and grammar. A minor typographical error in a lengthy email
will generally go unnoticed, but a series of typographical,
spelling, and grammatical errors will indicate a lack of
professionalism and has the potential to cost you business.
Many email programs, such as Microsoft Outlook, include
spelling and grammar tools to ensure that mistakes are kept
to a minimum. If you do not have an email program with these
tools activated, then alternatively you can open up your
favourite word processor; type your email; check it for
mistakes; and then copy and paste it into your email program.
- Respond to all emails within 24-48 hours. If you cannot
answer your customer's question in this time period, at
least send him/her an email letting them know the status
of his/her inquiry and that it is being taken care of. Some
things do take longer than one day to resolve, and the vast
majority of customers are very understanding of this, as
long as they're kept apprised of the situation.
Depending on your level of familiarity with your customers,
some of these rules can be relaxed and altered to meet their
specific needs. However, adhering to these general guidelines
will ensure that, more often than not, you will become an
effective email communicator.
About the Author
Adam Senour is the owner of ADAM Web Design http://www.adamwebdesign.ca,
a leading web design and development company in Toronto, Ontario,
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