What
is SEM?
Search Engine Marketing involves a range of
marketing techniques required to maximize a visibility
of the website on search engines so that it will increase
visitor traffic. This typically includes:
- Search Engine Optimization (SEO) of your website
- Submission of your website to major search engines
and directories
- Pay Per Click Keyword Advertising (PPC)
Based on your specific business needs, your Search
Engine Marketing strategy can be a combination of
all the above techniques or we may select only one
if this better addresses your situation.
Our initial SEM analysis
involves:
- Competitor Analysis
- Website Ranking Reports
- Website Structure Analysis
- Keyword Analysis and Keyword Density Report
- Meta Tags Analysis
- Link Partner Analysis
The initial analysis gives you a realistic insight
of your current positioning on the web and helps us
design an exclusive SEM strategy that will improve
your website performance.
What
is SEO?
SEO is a fundamental part of search engine marketing
(SEM). It requires constant updating and continuous
attention of the website content for solid, long-term
effective results. 'Natural' Search Engine Optimisation
(SEO) is the practice of guiding the design and development
of a website so that it will naturally attract visitors
by winning top rankings on the major search engines
for selected search key word phrases.
Through years of research and practice we have developed
a disciplined methodology to achieve the best results
in natural SEO. When you become an Apex client you've
partnered with a proactive, committed, full-service
solution provider.
Our SEO service includes:
- Keywords Research
Using search engine technology we discover which
search terms are used most regularly by your prospective
customers - the right keywords are critical to the
success of your business and our campaign.
- Website Optimization and Re-structure
We
develop a list of changes required to your website
structure and keyword density. We point out all
possible techniques to make your site more appealing
to search engine spiders.
- Link Popularity Strategy
We develop and implement a plan to get external
links to your website from all the right places.
- Website Submission
We will periodically submit your website profile
to all major search engines and directories on the
Internet including world wide search engines: Google,
Yahoo, Altavista etc. Our database contains more
than 1,000 major search engines around the world.
- Website Ranking Reports
We check your website's ranking for all the major
search engines and directories once per month, and
report you the improvement of your web position.
- Ongoing Management, Monitoring and Review
We constantly review your site's progress and provide
you with options for improvement.
What
is PPC?
Pay-Per-Click (PPC) is a performance-based online
marketing model in which businesses bid for enhanced
placement in search results on terms that are relevant
to their business, and pay on a per-click basis. You
set the price you're willing to pay for each sales
lead and pay only when customers click through to
your site, leading to a high return on your investment
(ROI).
Research shows that advertisers receive the highest
ROI from pay-for-placement search when compared to
e-mail, banners and other forms of online advertising.
PPC advertising offers you an excellent solution
to drive traffic to your website almost immediately.
Another great benefit of Pay-Per-Click advertising
is its advantage of being easily tracked so you can
tell that campaign A just made $5,000 of profit whereas
campaing B did not earn you anything.
Google Adwords and Overture are the two major pay
per click engines, with Overture servicing Yahoo,
NineMSN, Altavista and all major search engines.
Our PPC service includes:
- Keyword Development
We will select productive keywords and phrases that
are relevant to your product or service, and target
audience and industry.
- Ad Copy Creation
We will create compelling ads and determine which
messages perform best in order to maximize the number
of customers.
- Campaign Tracking
We will track your campaign performance down to
the keyword level in order to maximize your ROI.
- Campaign Management
We will closely manage your campaign a regular basis
to ensure it performs in accordance to your goals.
Leads Generation
Apex Lead Generation service will enable you to reach
high quality customers to your website whilst working
within your budget. We will work with you to precisely
distribute your advertising budget so you only target
prospective clients searching online for your products
and services. We only connect you with customers already
interested in your products or services. The leads
generation packages start from as little as $99/per
month!
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With
the continuing search engine optimization support
from Apex, we will achieve more top rankings for
our targeted keywords, we will likely stop our
PPC campaign within 2 or 3 months when more visitors
are coming to our web site from the
