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PPC Bid Management
Set up and configure a Pay-Per-Click
advertising (PPC) campaign on Google Adwords.
The set up involves:
- Keyword analysis to determine keywords or key
phrases that best target your business.
- Ad copy creation to target particular groups
of keywords. We use strong “call to action”
terminology in our ads and optimized for different
ad groups. We continuously monitor and analyze best
performing ad groups and make necessary changes
to optimize results of other ad groups. All ad copy
to be approved by you prior to submission.
- Configure daily budget limits, cost per clicks
CPC and conversion tracking.
- We also make recommendations on website content/layout
to optimize the lead generation process.
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Ongoing monthly PPC analysis and ROI reports
- We analyze keyword performance in terms of click through
rates (clicks from your ads to your website) and conversion
numbers (how many visitors signed up or become leads etc).
We make necessary adjustments targeting best performing
ads and potentially increasing or decreasing CPCs to optimize
ranking position.
- We provide you ROI report that measures ad budget effectiveness
by comparing results (lead, online sales, newsletter subscription
etc.) against the spent dollar. This will help you analyze
current campaigns and decide future online strategies.
Please contact us at (02) 9662 3433
for a FREE consultation |
With
the continuing search engine optimization support
from Apex, we will achieve more top rankings for
our targeted keywords, we will likely stop our
PPC campaign within 2 or 3 months when more visitors
are coming to our web site from the
