Bid Maximizer™ excels at optimizing your pay-per-click campaigns by eliminating bid gaps and making sure you do not overpay for clicks. After taking this software for a spin we also found it to be a great time-saver (even with automated bidding turned off).

Features

Bid Maximizer™ does exactly what it promises to do; organize and automate your pay-per-click search engine campaigns. The Advance version can be seamlessly integrated with most major pay-per-click search engines including Google AdWords, MIVA, SearchFeed, 7Search, ePilot and Enhance Interactive. The Advance version does not support Yahoo! Search Marketing (formerly Yahoo), but a separate version of Bid Maximizer™ for Yahoo! Search Marketing only. The software also comes with a keyword builder which pulls its list from Yahoo database making the creation of the targeted keyword list a snap.

We were especially impressed with the competition monitor, which keeps track of your competitors’ bidding behavior, enabling you to plan your bidding strategy accordingly. The ability to choose between automated and manual bidding was also useful. Even with automatic bidding disabled, Bid Maximizer™ proved to be a great tool for managing multiple campaigns from numerous search engines in a single, easy-to-use interface. However, we were a little disappointed to find that ROI Builder was not included in the package and required a separate subscription which costs at least another $20 per month.

“ Bid Maximizer TM does exactly what it promises to do; organize and automate your pay-per-click search engine campaigns.”

Interface
The software installed on our system without a glitch and we were up and running in a matter of minutes. We found Bid Maximizer™ to have a very intuitive interface; right from the start the software provided us with tutorials on everything we needed to get started. We were especially glad to find a step-by-step tutorial on how to manage our Google AdWords campaign with Bid Maximizer™.

Automating bids was as easy as selecting the search engine and clicking “create new account” link. After entering our pay-per-click search engine account information, the maximum amount we were willing to bid and specifying how often we wanted Bid Maximizer™ to update the bids, we were done. The software also offered to extract the existing keyword list from our account or create a new list with the keyword builder. In less than ten minutes we were able to completely automate the Google AdWords bidding process.

Customer Support

Bid Maximizer™ is distributed by Apex Pacific Pty offices in Australia, the United States and Europe. They offer customer support via phone (unfortunately not via a toll-free number) or through 24/7 customer email support via both their United States and Australia offices. Turnaround time on support or sales calls is said to be up to 24 hours, but usually no more than about an hour.

Pricing

Bid Maximizer™ is offered in six packages with the price varying depending on the size of the campaign: the price goes up as the number of keywords increases. If your campaign is small and uses fewer than 200 keywords, then the price will be as low as $20 per month or $240 per year.

Overall, Bid Maximizer™ delivers a good product for the money.

Conclusion

If you are running campaigns on many pay-per-click search engines and wish to simplify the process, Bid Maximizer™ is the tool for you.

With all of its features Bid Maximizer™ outperforms many leading pay-per-click campaign management tools out there that cost a lot more. That said, the only concrete drawbacks which we found are the necessity of purchasing two versions of the product if you advertise with Yahoo! Search Marketing, the lack of a toll-free number for customer