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Frequently Asked Questions - PPC BidMax™

Q:Understand how Bid Max™ works with Google Adwords and Yahoo! Search Marketing

Google Adwords and Yahoo! Search Marketing works differently than most of the other PPC search engines. Typically, you can not really control the position of your AdWords / Yahoo !listing 100% and when it will be shown, because your ad position is determined by many factors, the most important factors are: your daily Budget, maximum cost-per-click(MaxCPC), your ad’s actual click through rate(CTR) and the quality of ad copy.

Since you cannot directly control your ad’s actual click through rate and position, managing your keywords on Google and Yahoo! is a big challenge and consume a great deal of time. If you do not manage your keyword bids properly, you will waste a lot on your advertising money on Google Adwords and Yahoo Search Marketing.

With Bid Max, it will allows you to change your MaxCPC dynamically based on your Position setting. It works on a "Try-Its-Best" basis. Here is a screenshot of the Bid Max™ interface for Google AdWords:

The bidding formula for Google / Yahoo! is very complicated. Basically, Bid Max™ will control your position by increasing and decreasing the bid amount according to the bidding formula below:

MaxCPC = (Current position - Desired position) x Bidding Level

Please refer to "What is the difference between the Bidding Levels of “Aggressive”, “Normal”, “Conservative” and “By Preserved Bid Value”?"


Google and Yahoo FAQ

Why my position is not showing up on Google Adwords or why the ’Current Position’ is blank?

How does Bid Max™ control my position on Google Adwords / Yahoo Search Marketing?

How do I make my ads appear more often?

How do I autobid more than once per day? I don’t see a value less than 24 hour. What do I do?

Understand how Bid Max™ works with Google Adwords and Yahoo! Search Marketing

How quick can Bid Max™ achieve my Target Position?

My Target Position is #1, I run Bid Max™ once, but it does not change my position to #1, why? (I just start to use Bid Max™ for my Google Adwords and I want to be #1 position. I run the AutoBid, but my ad still stay on #5, why?)

Most of my keywords have a #1 position before using Bid Max™, after using Bid Max™, some positions have dropped, why?

How can BidMaximizer save money for me for Google Adwords?

Is Bid Max™ able to import “Adgroups” into my account? (Or can I create new AdGroups with Bid Max™?)

What are the advantages of "Bid Max™" ?

Why is on some of the keywords, the "Current Position" blank ?

When bidding, can I update bids based on anything other than "position (average/current)" ?

How to improve your ad quality and optimize your ads?

How to make sure your keywords are on the first page of Google search?