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Frequently Asked Questions - PPC BidMax™

Q:What is the difference between "Update" and "Auto Bid"

While Autobidding:

Step 1. The program first retrieves the keywords statistics from your account according to the report period you've selected. For example, the keywords' clicks, impressions, cost, etc.

Step 2. Then, using the statistic provided by the report, the program will calculate the next bid price according to every keywords individual setting and data.

Step 3. Using this information, the software updates the bids

While "Update":

Since the above "Step 1" is excluded. Only the "updating of the bids or step 3" is performed


AutoBid FAQ

Can you set the maximum amount for the bidding so I don’t over bid too much?

Why is my Autobid is not adjusting the bids correctly?

Understanding how BidMaximizer works (the main purpose of PPC BidMax)

How to set up Bid Max to run in scheduler mode?

A detailed explanation on the interface for the PPC BidMax.

What is the difference between the Bidding Levels of “Aggressive”, “Normal”, “Conservative” and “By Preserved Bid Value”?

Does BidMaximizer support ROI (ROAS or CPA) bidding facility?

Is BidMaximizer “ROI Builder” feature compatible with any 3rd party Site Analysis tools?

How do I create tracking strings for my URL using BidMaximizer “ROI Builder” ?

In the "NewBid" column I see Light Green or Light Yellow color or Normal, what does this mean?

What is the difference between "Update" and "Auto Bid"?

I always receive an error message "Update campaign failed" when I update campaigns with PPC BidMax. Why?