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Frequently Asked Questions - PPC BidMax™

Q:Can you set the maximum amount for the bidding so I don’t over bid too much

Yes. You can set your Maximum bid amount in two levels:

- Under Account level: You can set a Maximum bid amount under your "Account" settings. Just double click on the specific account from the left accounts panel to go to "Account Settings" then go to "Autobid Settings" tab and change the "Default maximum bid" .If you don’t specify the Maximum bid for each individual keyword, the program will use the Maximum bid from the account level as a default.

- Under Keyword level: you can also set a Maximum bid (Upper Limit) for each individual keywords. This this will override the Maximum bid setting in Account Level. Simply select the Keywords you want to change and click the "KW Property" button from the Toolbar. (You can select multiple keywords by holding down Shift key or CTRL key on your keyboard)

NOTE: BidMax uses the term "Upper Limit" as your "Maximum Bid" setting. This is because some search engines also use the word "MaxBid"(or MaxCPC) in their account interface. To avoid the confusion between Search engine "Maximum Bid" and BidMaximizer, our software uses "Upper Limit".

Search engine’s MaxBid (or MaxCPC) is the maximum bid amount you are currently bidding in your PPC account, which is equivalent to your "Current Bid".

BidMax’s "Upper Limit" is the maximum bid amount you are willing to pay.


AutoBid FAQ

Can you set the maximum amount for the bidding so I don’t over bid too much?

Why is my Autobid is not adjusting the bids correctly?

Understanding how BidMaximizer works (the main purpose of PPC BidMax)

How to set up Bid Max to run in scheduler mode?

A detailed explanation on the interface for the PPC BidMax.

What is the difference between the Bidding Levels of “Aggressive”, “Normal”, “Conservative” and “By Preserved Bid Value”?

Does BidMaximizer support ROI (ROAS or CPA) bidding facility?

Is BidMaximizer “ROI Builder” feature compatible with any 3rd party Site Analysis tools?

How do I create tracking strings for my URL using BidMaximizer “ROI Builder” ?

In the "NewBid" column I see Light Green or Light Yellow color or Normal, what does this mean?

What is the difference between "Update" and "Auto Bid"?

I always receive an error message "Update campaign failed" when I update campaigns with PPC BidMax. Why?