are Some Lists You Just Don't
Want to be On!
— by Stephen Mahaney
Recently we were asked about
a specific link-building service
that has clearly been successful
in establishing links, building
PageRank, and boosting rankings.
It automates the process of exchanging
links between sites, and it greatly
simplifies the procedures of requesting,
adding, and checking reciprocal
links. The service has been highly
recommended and the strategy itself
is technically sound.
We found only one flaw...
are some lists you just don't
want to be on!
And, to us, that's a fatal
flaw. It's a snake in the grass
waiting to bite us in the ass
the moment we feel comfortable
enough to rest on our laurels.
You see, the service provides
a published list of sites that
are actively involved in this
link exchange network. They
list each URL. They even list
the number of accepted
and rejected link requests.
This means that if YOU and I can
see this information, then so
can Google! ...or any other search
You may be asking why this might
be a problem. Here's why. Google's
Guidelines clearly states;
participate in link schemes designed
to increase your site's ranking
or PageRank. In particular, avoid
links to web spammers or "bad
neighborhoods" on the web, as
your own ranking may be affected
adversely by those links.
So what do you think the chances
are that Google will see this
service as a "link scheme?" ...or
that they'll view the whole network
is a "bad neighborhood" and label
the participants as "web spammers?"
Our guess is somewhere between
terrific and excellent. But, hey,
we could be wrong (although for the past nine years we've called the trends almost
perfectly—check our archives).
The rule we follow is this:
Google can do it, and it
makes sense for them to do so,
they will do it.
And that rule has yet to fail
us when predicting what's to come.
Here's what's likely going on
and, please, take this as a
warning. In spite of Google's
latest update (Jagger)
that penalized sites for mini-nets,
link farms and certain kinds of
reciprocal links, Google is still
allowing some these reciprocal
link schemes to succeed because
doing so enables them to expand
their list (though
we doubt they're checking it
Of course, Google holds all of
the cards in the game. Ideally,
they would like to identify all
of these so-called spammers so
they can marginalize them. In
short, they want to lull as many
pigs into the pen as they can
before they slam the door shut
and slaughter them.
Programs and services such as
this make that task easier. By
quietly observing the trough where
the pigs come to feed, Google
can identify and tag them all
at once. So convenient. It even
smells like a trap. We have no
doubt that, at some future algorithm
Google will yank the rankings
of another large group of link-network
spammers all at once. They
may even crimp their ability to
rank well forever.
By the way, there is no reason
for Google to be in a hurry. In
fact, the longer they wait to
spring the trap the better for
them. By waiting, they attract
more ants to the poisoned
temporary good rankings).
And, assuming their goal is to
exterminate the ants, they let
the ants enjoy the honey
and tell others about it, in order
to pull them out of their nest
into unprotected territory.
The bottom line is this:
If you are interested in the fast-buck
and comparatively short-term success
that such a link-network scheme
is currently offering, then this
can help you gain links
and ranking success quickly. That
appears to currently be
a fact. If this serves your purpose,
then go for it.
However, if you are looking to
build a trusted, authoritative
site that Google can reward with
long term good rankings, and perhaps
eventually even white-list,
then don't even think about participating
in such an easily identifiable
link-network scheme ever.
Once your site, company, or personal
name becomes associated with web
spamming, it isn't realistic
to expect that Google will ever
trust you again. Simple.
We're certain that, at some point,
Google will yank the carpet out
from under these easily identified
ranking schemes and these sites
will be severely penalized. Of
course, we don't know when. It
could be a year or two. It could
be next month, but it will
happen. And, when it does, nobody
should cry about lost rankings
after a major update. They should
accept it as the day after
the party ended and expect
to clean up their own mess. (And, hopefully, they'll have banked some of those profits
they made while the game was on.)
So there. You've been warned.
'Cause it's better to be Ranked
Courtesy of Planet Ocean Communications,
the top rated source of search
engine marketing information.
Importance of Email Marketing
One of the great benefits of
email marketing is that it delivers
measurable metrics. To run a successful
email marketing campaing, you
need to monitor and understand
email statistice such as Open
Rate, Click-Through Rate (CTR),
Bounce Back rate etc. Understanding
these matrics will allow you to
improve your email marketing campaing
and achieve better results.
1. Basic Email Metrics
you should evaluate in each email
Open Rate –
that is the total number of emails
opened (in HTML format) divided
by total emails delivered/distributed.
Click-Thru Rate (CTR)
– calculated as the number
of unique clicks on links in the
email divided by the number of
emails opened. It basically means
how many people interacted with
– represents the total number
of emails that were not delivered
and bounced back. There are several
reason why the email was rejected
such as the email address is no
longer valid, a server filtered
the email out, or the recipient’s
mailbox was full and over quota.
Based on your unique email marketing
campaigns objectives, you can
measure more advanced statistics
- Number of Emails Open based
- Number of Click-Thru based
- Number of Sales based on
- Conversion (Click to Sales)
- Total Revenue per campaign
- Return on Investment (ROI)
2. What metrics you should
Well, this really depends on
your campaigns objectives. Open
rate is a very important indicator
to some extent however to get
a better picture of your campaign
performance, it should be analysed
in combination with other metrics
- such as click through rate (CTR)
and click to action rate (conversion
Why is that? Because CTR and
conversion rate are able to tell
you how many recipients took an
action you wanted them to take,
such as purchased your product,
signed up to your newsletter,
downloaded the whitepaper etc.
Whereas the open rate will only
tell you how many people read
your email. So in order to measure
the effectiveness of your message,
you need to go beyond the open
rate down to the action level.
3. How to boost the Click-Through
Savvy email marketers not only
want to get the email opened and
read but also want to know how
many people clicked through (measured
by CTR) and they want this number
to be as high as possible. There
are few key points in each email
you should review because they
critically influence the open
rate and CTR. Those are:
Subject Line and Greeting:
Make you subject line
attractive. Subject line is one
of the most important factors
that may effect your email campaign
results. However, please do not
over "optimize" your
subject line otherwise it may
look like spam email and the client
could delete it without opening
it. Keep the subject line short
and specific, and if possible
address the subscriber by his/her
It should be obvious
from the first paragraph what
you offer as well as why the offer
is important to the recipient
and how he/she can benefit from
it. The first paragraph should
grab the attention so don't write
it too long. Include your offer
on top of your email and make
your offer attractive to the recepient
(discount and free offers usually
make users to click).
Always include "call-for-action"
button or link to instruct the
user to click for more details.
may affect your successful open
rate tremendously. Most of the
ISP and hosting companies have
implemented the "spam filter"
that can filter out suspected
spam emails. Please try to avoid
using any common suspected spam
words such as "free offer",
"money", "30 day
guarantee", "free trial".
Message Design and Structure:
Use same colours and
images in your emails; this will
help people recognize your brand.
When you have a lengthy message,
try to include interactive links
so people can access more information
through your website. Also, very
few people read the email word
by word, most of readers just
scanning the message to quickly
find out what's in it for them.
Keep this in mind and structure
your email - include headings
to separate the message and use
bullets so the reader can easily
see listed features or benefits.
Today's readers are busy people
and it usually takes them just
few seconds to decide whether
to read your message or delete
it. So construct your message
carefully and monitor your email
statistics to find out what works
best for your business.
how you can easily track your
email marketing campaigns with
Communicator: New Email Tracking
are happy to announce that
after more than 8 months
of busy development and
hard work from our development
team, I am very proud to
announce that our
new integrated Email Tracking
system - Email
Email Tracker is
an All-In-One email tracking
tool allows you to track
and analyze your email marketing
campaigns, and provides
you comprehensive email
reports for information
on how well your email campaigns
Email Tracker can do for
As an internet
marketer, you must be using
email marketing in one form
or another. I am sure you
asked yourself many times
Email Tracker can
easily track, analyze and produce
comprehensive reports for all the
metrics you want to know: from opens
and click-throughs to email unsubscribers
and sales conversions. It is a power
email marketing tool that will help
you gather valuable metrics and
information about how people respond
to your email campaigns. If
campaign #1 gets 60% click-to-purchase
rate and the campaign #2 gets 20%
click-to-purchase rate, wouldn't
you want to know about it?
many emails were delivered
and bounced back?
many people opened my
How many people clicked
on the links?
(country and region) the
recipients come from and
when did they open the
How many people took an
action such as purchased
your product, signed up
for your service, downloaded
a white list, etc?
the ROI of your email
does it work?
with one button click.
It is so easy to use and set up
that you'll be amazed. All you
need to do is to open your Email
Tracker account and once done,
just hit a button to enable email
tracking for your campaign, then
everything is done. For further
information on the set-up please
refer to our knowledgebase
page or contact
me to discuss.
to set it up?
Tracker is a part of Mail
Communicator (top selling
email marketing and management
you are an existing user
of Mail Communicator please
the new updated version
to enable Email Tracker
function. Then click on
the "Mail Tracking"
button on the Menu bar
to set up your Email Tracker
you are not a user of
Mail Communicator, you
can get the Email Tracker
simply by downloading
software from our website.
Both, Mail Communicator
and Email Tracker come
with a FREE 30-Day test-drive
so you have nothing to
Offer - Try it for Free!
To celebrate, we're offering a FREE
30-Day Trial. This means that you
can try out Email Tracker for the
next 30 days with no risk and no
always, please feel free to contact
team if you have any questions
regarding Email Tracker.