Following is a screenshot of Dynamic Bid Maximizer Overture™. Overture
engine bidding screen.
- Keyword: This column are the
keywords that contained within this account.
- Optimize:
This option determines whether this keyword will be managed in any fashion, when
this options is turned off, the program will not do anything for this keyword
including updating bids.
- Cost: The actual
amount of money you are paying for this keyword.
- NextBid:
The amount the person just below you are bidding for.
- CurPos:
The current position of your keyword in the listing, if it is blank this means
your listing is not displayed for this keyword or it is out of the search range.
- 1Bid:
The amount bid by the highest bidder on this particular keyword.
- 2Bid:
The amount bid by the second highest bidder on this particular keyword.
- 3Bid:
The amount bid by the third highest bidder on this particular keyword.
- 4Bid:
The amount bid by the fourth highest bidder on this particular keyword.
- 5Bid:
The amount bid by the fifth highest bidder on this particular keyword.
- Clicks: This is the number of clicks your ad receives.
- Impression: This is the number of times an ad is displayed on Overture or on sites or products in the Overture Network.
- CPC: Cost-Per-Click (CPC) is the amount you pay each time a user clicks on your ad.
- Target:
The target position that the program will be aiming for, this is setting is defined
by user.
- BackPos: The set back position set by the user.
- UpperLimit: The
absolute highest bid the program will bid up to for this particular keyword.
- NewBid:
The current bid and the recommend new bid.
- LowerLimit:
The lowest bid the program will bid to.
- URL:
The URL for this keyword.
- Status:
Indicates that the update is successful or not and whether there is a connection
related issue.
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Step 4
