The Keyword Property settings box allows you to specify an individual setting
for each keyword. To set a property for a keyword, simply select
the keyword you want to set and click the "Property" button
from the toolbar, or just double click on the keyword you want
to set.
Tips
- You can also set multiple keywords at the same time by
holding down the "Ctrl" or "Shift" key while
selecting the keywords you want to set and then clicking
on the "Property" button. You can choose to set individual
setting separately.
- Upper Bid Limit (former Maximum Bid): This is
the maximum bid price you would like to spend for a keyword.
By default, it will use the Maximum Bid value under the
"Account" Profile settings if this value is not set.
- Lower Bid Limit (Minimum Bid): This is the minimum
bid price you want to spend for a keyword. By default, it
will use the Minimum Bid value under the "Account"
Profile settings if this value is not set.
Note: The Lower Bid Limit (Minimum Bid) value can not be
less than the minimum amount requested by the search engine.
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