Facts & Tips - Dynamic Submission™
Pay Per Click Search Engines
If you want a guaranteed TOP position on all search engines, Pay-Per-Click search engine is what shall help you.
What is a Pay-Per-Click search
engine?
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement,
Pay Per Performance or Pay Per Position) search engine enables
you to list your site at a particular position of the search
results according to the keyword bid. You list your website by
selecting keywords that refer to your products or services. For
each keyword you determine how much you are willing to spend
and what position you want. The higher you bid the higher your
site will appear in the search results. You can start your bid
from 1 cent per click for most of the major PPC engines, some
PPC engines have a minimum bid of 5 cents per click.
In Pay Per Click search engine you only pay for the clicks (or click through) to your web site. Pay-per-click search engine plays an important role to drive traffic to the web site because you only pay for actual clicks if some one click on your listing on the search results. It is risk free and a cheaper alternative to listing with the bigger search engines. Pay per click search engines usually combine paid listings with unpaid listings. Usually unpaid listing are provided by search engines like Google, Inktom or DMOZ. If there is no enough bidders (or listing) for a certain search term, part of the search results will come from those free search engines.
Why place keyword bids on "Pay-Per-Click" search
engines?
Recent study has shown that the "Pay-Per-Click"
search engines have become the most effective way to get your
web site to the TOP position of all major search engines. Overture.com
is the clear leader in this field, and then Miva(US) and Miva(UK)
(biggest PPC engine in UK and European market) comes in second
. There are also many newcomers such as 7search.com, Kanoodle.com,
Sprinks.com and Bay9.com.
Generally, most of these PPC engines
are partnered with other free or pay-per-inclusion search engines.
If you are bidding keywords in these PPC engines, your listing
will also appear in all their partner sites.
Over years Overture.com has established relationships with many
of the top search engines and directories, including Yahoo, AltaVista,
American Online, Lycos, Netscape, Hotbot, MSN, Compuserve, NBCI
and CNET. Miva(US) has also partnered with Excite, HotBot and
WebCrawler.
So what do all these mean to
you and how do you use these relationships for your benefit?
The Premium Listings(listings in one of TOP 3 positions ) in
Overture.com will also be shown up at the TOP 3 positions on
all above search engines when some one performs a search for
one of your keywords, which reaches 75% of all internet users
as Overture.com claimed. The first 3 positions from Miva(US)
will also be displayed in Excite, Hotbot and WebCrawler.
For example: Suppose you have a keyword "books"
in one of Overture's top 3 positions. If a user types the keyword "books" in
the search box of AltaVista, the results page will have your
site listed at the very top. You'll have similar results at the
other search engines that are powered with Overture listings.
If you are having problems to
get your web site to be listed at the top position of the major
search engines, placing your keyword bids on those "Pay-Per-Click"
search engines is the most cost effective way to drive more target
traffic to your web site.
· Review of Top 8 pay per click search engines
Overture(formerly called GoTo): Overture is the oldest and largest
pay per click search engine in the market today. The minimum
bid is 5 cents and you must spend $20 per month. It takes about
5 business days to get web site listed.
Overture has a well organized
system. There is a non-traffic stop plan. Your account will automatically
be recharged when your balance is low. In addition, there is
a fixed budget plan. You set a maximum to spend every month.
Once your maximum is met, you listings are taken offline until
the beginning of the next time period.
Top 3 or 5 position listing will appear on the top position of
the following partner search engines: Yahoo!, Lycos, InforSpaces(including
Excite (www.excite.com), Dogpile (www.dogpile.com), WebCrawler
(www.webcrawler.com) and MetaCrawler (www.metacrawler.com)),
MSN, AltaVista, American Online(AOL), NBCI and CNET.
Miva(US): The minimum bid
is 1 cent and you need to deposit $25 to open a new account.
You can enter up to 1000 keywords at once. Miva(US) reviews every
keyword in their system and verifies its relevancy.
Your bid change is not updated immediately. It may take several
minutes to get your new bids updated in the search results.
Miva(US) has entered into an agreement with Lycos to provide
the Pay-Per-Click platform for Lycos's InSite AdBuyer. You can
create an account quickly with Lycos's Adbuyer by converting
your keywords from Miva(US) account. Top 3 listing results will
appear in Excite, HotBot, Dogpile, MetaCrawler, WebFerret and
CNET.
7Search: It has a minimum
bid of 1 penny and requires a minimum $25 deposit to start bidding.
If paying by credit, your bids will be live immediately upon
submitting your credit card number unless you are from outside
the US, in which case your bid prices will be activated once
your credit card is approved.
Services offered to advertisers include immediate e-mail notification
when you are outbid for the top ranking on a keyword, a keyword
generator tool, and a 1:1 banner exchange program.
7Search has over 30 million searches per month. Search results
appear in 7Search affiliate network and over 35% of search engines
in English speaking countries.
Ah-Ha has a minimum bid of 1 cent and a minimum deposit of $25.
Your keywords will be approved within 48 hours or less.
You listing will be distributed to their entire network of partners,
which reaches over 30 million unique users monthly. Bid in top
3 positions and your site will be included in the TopLinks program.
Through TopLinks your site can be listed throughout their Premier
Network on sites such as Earthlink, AltaVista, LookSmart and
many more.
Miva(UK) is a UK and European
based pay per click search engine. It has 3 plans: Bronze, Silver
and Gold. Your websites will be set live within 48 hours.
Miva(UK) can help you access targeted leads from 72% of the UK's
online population. By ensuring that your listings appear within
top 3-5 search results, your listing will appear on Yahoo! UK & Ireland,
Lycos, Ask Jeeves, ntl:home, Netscape, UK Plus and Looksmart
and many more.
Kanoodle has a minimum bid of 5 cent and deposit of $25. There are free banner ad impressions for the top 3 of the search results page. You receive $5.00 free bonus if you make a deposit of $25.00 at signup. It will provide you with 100 relevant keyword terms and a title and description for your listings.
Your Kanoodle.com account also
allows your listings to be seen on search engines and sites like
Galaxy.com, 37.com, CNET.com, and TurboFind.com as well as 10,000
other search enabled sites!
ePilot's requires a $100 minimum deposit and 1 cent per click.
It also requires each advertiser’s account to have a minimum
usage (click-thru revenue) of at least $10 per month. It takes
approximately one to three business days to set up your account.
There are over 200 million monthly searches. E-Pilot's search
distribution network consists of over 70 major search engines.
By setting your bid to at least $0.07 per click, your site will
qualifiy to be listed on leading search engines such as: NetZero,
DogPile, Engine59.com, Mamma.com, 24/7 Media and InfoSpace.
Google AdWords
Results appear on Google, Earthlink Inc and Sympatico-Lycos Inc
AdWords Select
ads are displayed next to search results when someone enters
one of the keywords you identify as relevant to your business.
At the beginning of your campaign, you set a maximum cost-per-click
for each of your Ad Groups. An Ad Group contains one or more
ads targeted to the same set of keywords with the same CPC.
If the cost-per-click you've specified is higher than what's
necessary for your ad to maintain its position, the actual cost-per-click
you will be charged will be discounted automatically.
You'll pay only the minimum necessary to stay ranked above the
next lower ad - plus one cent.
A $5 initial
activation fee applies when you open your account, and this
activation fee will not be credited towards the cost of any
clicks you receive. The minimum cost-per-click for keywords
begins at $0.05 and varies according to that keyword's popularity.
You will be able to determine the minimum cost-per-click for
a keyword easily by using the Traffic Estimator (accessible
from the sign-up or campaign management pages)
More
details here
Looksmart's new PPC Model - For More Details Click Here
Results appear on MSN, AltaVista, iWon, Time Warner, Prodigy, Juno, Netscape, Qwest, Go2Net, Mamma.com, plus Inktomi and their entire network.
In the program,
LookSmart will do a deep categorization of a web site, in return
for a per click charge of generally between 15 to 75 cents
for every visitor that they send to you, with those in more
competitive markets paying higher fees. The program has a $1,000
minimum spend per month, with a three month minimum, so this
isn't aimed at small business.
In addition to having deeper representation, LookSmart will now
also give all your listings a ranking boost, a significant change
than from its old program. This only happens within LookSmart.com
and sites that rebrand LookSmart's exact listings. No boost is
supposed to be happening at places like AltaVista, Excite, MSN
Search or iWon.
LookListings also contains a pure paid placement element, for
those who want guaranteed placement. For an fee, you can request
that your site appear at the top of LookSmart's results, in the "Featured
Listings"
section, in response to particular queries. Click
here to get listed NOW!
Pay Per Click Bid management Software: there are bid managing tools which helps to manage your bids in all major PPC search engine. One of the tool is Dynamic Bid Maximizer . It is a very powerful and simple to use bid managing tool. It builds your keyword list, manages your keywords, automatically monitors your keyword bids and URLs.