This month Dynamic Internet
Marketing Newsletter focuses on email and search engine marketing. We start with
a very interesting article which provides ideas of how to morph a newsletter to
create additional leverage. Next, we continue with the first of three articles
on practical tips to achieve better positioning on search engines. We hope you
enjoy the reading and will find some useful tips for your online business !
Internet Marketing News Flash:
Google AdSense, an opportunity
for web publishers who want to make more revenue from advertising on their site.
AdSense delivers text-based Google AdWords ads that are relevant to what your
readers see on your pages and Google pays you. If your site receives more than
20 million page views a month, Google offers customization of the AdSense program
for your business.
Microsoft, whose MSN
is the number two US Internet service, is building its own programs for searching
the web to compete with Google. Microsoft has began using a prototype program
that indexes Web pages to help develop a search program.
announces plans to merge with findwhat.com. European pay-per-click advertising
network announced its intention to merge with FindWhat.com, a pay-per-click player
based in the United States. The merger will create the largest international PPC
player, servicing a total of 11 markets - UK, US, France, Germany, Spain, Italy,
Sweden, Denmark, Norway, Ireland and Switzerland.
raises prices - Up until recently, all clicks through Looksmart and their partners
cost $0.15. That meant that no matter how competitive the market may have been
in other engines, like Overture, the advertiser paid the fixed price. As of July
1, all advertisers pay $0.15 for the first 5000 clicks ($750). Anything over this
limit now costs more, depending on the market you are in. For example, auto related
sites now pay $0.23 on any clicks over 5000, while other site can pay up to $0.75
per click after the first 5000.
Email Marketing: Morph Your Newsletter
reader from Hong Kong recently inquired about the marketing and content leverage
a newsletter could provide for paid publications. This raises an important but
often-overlooked aspect of newsletters. Most newsletter publishers think of their
products as single marketing programs or entities. Too often, benefits for other
marketing opportunities are not considered.
In the magazine industry, a newsletter is an opportunity to enhance a publication's
brand. It provides a means to segment editorial and promotional offers. It can
deliver breaking news, updates, and other critical information. Newsletters can
also help increase the publication's paid circulation.
are some very simple things your newsletter can do that will enhance marketing
and public relations. Here are just a few ideas of how to morph a newsletter to
create additional leverage:
launches. Many companies, both consumer and business-to-business (B2B), launch
anywhere from one to several hundred products each year. They may have a customer
or prospect newsletter with company-wide information, but a new product can be
enhanced by a dedicated, "hot off the press" issue to support the launch. An entire
issue can be dedicated to a new product or service. This includes features, benefits,
early customer feedback, and reasons to buy or upgrade.
trade shows. Trade shows are a less attractive marketing vehicle than they
once were. Most companies attend a small handful, but many customers or prospects
may not be able to travel to a particular show. Give them a virtual tour of your
booth. Let them know what you hope to accomplish at the show. Or after the event
send a summary of what they missed.
Event promotions and invitations. Webinars are growing in popularity as corporate
travel shrinks and your audience's time becomes scarce. Promoting a Webinar or
event with a special newsletter update gives you an opportunity to sell the event,
the speakers, and the reason it's a must-attend.
for you" promotions. If you have an offer that's only appropriate for part
of your audience, a newsletter promotion is ideal. Segment your readers and mail
only to those who are appropriate.
Directional marketing. Do you have new information on your Web site? Is
your company featured somewhere you'd like readers to be aware of? Use your newsletter
to announce what's up and direct readers where you want them to go, such as an
editorial write-up in an industry publication or a new case study on your site.
high impact personalized emails and newsletters Discover how Dynamic Mail
Communicator can help you generate new and repeat revenue for your business through
email marketing. Dynamic Mail Communicator makes it easy to:
- Create, import and manage unlimited mailing lists
- Create high impact html
rich emails and newsletters
- Auto-remove bounced back emailsUse unlimmited
- Personalize your messages
- Automate subscribe and unsubscribe
schedule your emails, process incoming messages and much much more.
a free trial version at http://www.apexpacific.com/mailcomm.html
Sales cycle enhancement.
If your product or service has a long sales cycle, several prospects are likely
at the same stage of the buying process. Create a stepped newsletter approach
to target each stage of the game. For example, level one is for prospects who
have inquired about your product, level two for those who had an initial conversation
with a sales rep, level three for those who have had demonstrations, and so forth.
The beauty of such an approach is consistency in the selling model and more control
moving prospects forward.
support. Most companies view newsletters primarily as a marketing or promotional
tool. In tough economic times when every department is cut back, a newsletter
can provide product support, technical tips, and other information commonly requested
via phone or online support. It's a time saver and a cost-effective tool for enhancing
enhancer. If you want to increase newsletter readership or circulation of
other printed vehicles, create a special bulletin that focuses exclusively on
"tell a friend" benefits. Chances are, your readers know others who can benefit
from your product or service. A referral contest could offer readers an incentive
for the most referrals who subscribe.
are just a few off-the-top-of-my-head suggestions for leveraging your newsletter
investment. Don't think of a newsletter as a single entity. How you can morph
yours to extend its reach and readability through these, and other, variations?
is CEO of iMakeNews, specializing in customer acquisition and retention through
permission-based e-newsletters. For nine years, she was vice president of marketing
for Ziff-Davis' publishing division, where she oversaw the marketing of all print
publications and their early online siblings. She also serves as an advisor to
early-stage companies and has been responsible for several successful new-business
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Positioning your website on top of search
engines step by step (I)
This article focuses on the role that keywords
can play in positioning a website on top of search engines. It is the
first of the three-part series containing practical tips for optimizing websites
to get more traffic from search engines.
are interested in web promotion, you probably already know that having your website
ranked in the top positions of search engines is the cheapest and most effective
way to increase web traffic. But how can you drive that targeted free traffic
to your website?
can do it following some simple optimization rules
open your Dynamic Submission program (or download your free copy here)
and read the following tips. It won't be long until you see a significant increase
on your web traffic.
Tip #1 ==-- Choose the best keywords --==
step in optimizing your web pages for the Search Engines is to compile a list
of keywords or keyword phrases that your potential prospects will be most likely
to use when searching for your site. In general, it's best to focus on specific
keywords or phrases rather than general words such us "business" or "Internet".
Example: if you're an insurance agent you should choose "life insurance" or even
"auto insurance Melbourne." There will be less competition for a specific keyword
phrase and you will be focusing on attracting the accurate customers. Remember
that most searchers normally use two or three word searching phrases.
and see what phases and keywords your competitors
Open Dynamic Submission and create a profile for your website. Then select keywords
-> keyword builder from the toolbar. Insert a keyword phrase related to your
site and specify the search engine you want to retrieve the results from. A list
of related keywords that your best performing competitors are using will appear
on screen. Select the keyword phrases that are useful for you and save them to
your Keyword Library.
and see what phrases and keywords are most popular
want to know what keywords people use to search for your product or services.
In the keyword builder insert a keyword and choose the Overture search engine.
You will see related keywords and the number of people that used them last month.
Select the keyword phrases that are useful for you and save them to your Keyword
Tip #2 ==-- Insert your keywords in the right place --==
engines will consider more relevant the keywords located in certain parts of your
website. You have to make sure that your target keywords and keyword phases appear
in your description tags, title and Meta keywords, the head of each page, the
text of the document and in the first two or three paragraphs.
Dynamic Submission Optimizer, insert your URL and type the keyword you want to
optimize your website for. The Optimizer will perform an in-depth analysis of
the page and will give you tailor-made suggestions to improve your site for the
keyword you are targeting.
Tip #3 ==-- Check your keyword density --==
engine bots are increasingly using keyword density (frequency) as an important
factor when computing the relevance of a given web site within the search results.
But the overuse and repetition of keywords may also result in a lower relevancy
score and possible omission from some Search Engines (some even penalize you for
repeating words to improve your site's ranking.)
at your Dynamic Submission optimizer report, it includes a keyword frequency analysis
to calculate optimal keyword densities in a given web page.
three steps your goal of putting your website on top of search engines is now
closer. Stay tunned for more tips on optimization in our next dynamic newsletter!
Submission provides better results. Why spend hundreds or thousands of dollars
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Searchfeed.com as one of the software's supported PPC engines, advertisers can
experience the benefits of increased traffic, while decreasing the amount of time
spent handling account management.
Searchfeed.com Searchfeed.com, a leader in Pay-Per-Click (PPC) technology, provides
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information please visit www.ApexPacific.com
the free trial of Dynamic Keyword
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