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Frequently Asked Questions - PPC BidMax™

Q:Bid Amount and Ad Quality will Determine an Adís Rank in Search Results Beginning February 5 2007 in the U.S.
A:

On February 5, 2007, Yahoo is introducing a new ranking model in the U.S. that considers an adís quality and bid amount. The new model is designed to help advertisers spend less time in bidding wars and more time creating the most relevant, effective ads, which can help drive better results for your business.

Hereís a quick summary of this important change:
Both bid amount and ad quality will determine an adís rank in search results beginning February 5, 2007.
This will replace the current method, in which ads in search results are ranked by bid amount only (bid-to-position).
This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.

Example of How Ads May be Ranked
The graphic below helps illustrate a scenario that may result from this change:



Note: The graphic above is provided for illustrative purposes only, and will not actually appear in your account.

What is "Ad Quality"?

Ad quality is determined by:
The adís historical performance - its click-through rate relative to competitors and normalized for position.
The adís expected performance - determined by various relevance factors considered by Yahoo!ís ranking algorithms, relative to other ads displayed at the same time.
Overall ad quality is displayed in graphical form by the quality index.

Other Important Things to Know

Standard match type ads will no longer receive priority placement over Advanced match type ads. Learn More.

Fewer Sponsored Search results may now appear at the very top of the page for certain search terms. Learn More.

Once youíve upgraded to the new Sponsored Search system, youíll be able to gain an understanding of your adís overall quality by looking at its quality index.

Also see how BidMax works with Google Adwords and Yahoo Panama

High level explanation on the Ad Ranking Model


  

Yahoo FAQ

I am using the trial version of the program, when i set up a Yahoo Panama account in Bid Max, i can not see any of my keywords, but i can see my Campaings and Adgroups. Why can't i see my keywords?


Does PPC BidMax support Yahoo! Search Marketing?


What information is given in "Forecast data" and what is it used for in Bid Maximizer ?


How does the "Bidding Algorithm" works for Yahoo! in Bid Max?


Bid Amount and Ad Quality will Determine an Adís Rank in Search Results Beginning February 5 2007 in the U.S.


Why have my keywords have been rejected by Yahoo! ?


What is Account ID and Master Account ID and where can i find these when i am creating Yahoo! Search Marketing Account under PPC Bix Max 5.0 or above ?



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