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Frequently Asked Questions - PPC BidMax™

Q:Create New Account - Download my PPC data from the search engine to create it in PPC Bid Max 5.0
A:

If you choose this option, you will be downloading all your Keywords,
Adgroups and Campaings from the search engine into the Bid Max. After getting
the data, you can use the program to manage this account.


When you choose this option, you will go through create a new account wizard.
Please follow the instructions if you need any help with the wizard.


Step 1- Selecting the Search Engine and entering the Account login
Information:


On this step, you will be asked the following questions:


-Engine: This is the search engine you want to get your data from. If you
want to manage Google Adwords, please choose Google as the engine from the drop
down menu.



-Bid Max Account name: This is the account name you want to "Label" your PPC
account under Bid Max. This option is for internal reference only and will not
effect your PPC account.



-User Name: This is the username you use to log into the search engine to see
your PPC Campaign. **


-Password: This is the password you use to log
into the search engine to see your PPC Campaign.


After entering all the details please click Next to proceed to the nex
step.


**For Google Adwords, you also need to choose
if you are entering "My Client Center" login details or "Google Adwords" login
details in the program.


If you choose My Client Center login details, then please click on "Get
Client Emails" button and choose the email that corresponds to the account you
want to manage. Please go to the following link to find out more information
about Google account information:



-For Yahoo! Search Marketing, please go to the
following link to find out more information about account
information:


Step 2- Select your Campaigns


Bid Max will download all your campaigns associated with your account. Please
choose the campaigns that you want to manage with the program by selecting the
checkbox next to them


After you select the campaigns click Next to proceed to the next
step


Step 3- Enter your Default Maximum and Default minimum bid and your Target
Position for your campaigns


You can click on the fields next to your campaigns and change the Default
Maximum , Default Minimum and Target position
*** or you can enter the
values on the bottom fields and click on "Apply" to change all of the
values.


Step 4- Please give some information about your PPC account you will manage
with the program:


On this step program will ask you some information about your PPC account so
it can change its settings to optimum values.


-Please choose the amount of keywords you will be managing with Bid Max
program in this account.


-Please choose how often you want to update your bids for your keywords.


Then please click on "Next" button to proceed to the next step


Step 5- Revise your Account information and create the account


On this step, please check the information you have provided and if you want
to change anything please click on "Previous" button to go back and change the
information.


If everything looks ok, then click on "Submit" to create your new
account under Bid Max.


Once your click on Submit, program will download the campaigns, adgroups and
keywords.


***Definitions:


Default Maximum Bid: The maximum amount you want to spend for a
click.


Default Minimum Bid: The minimum amount you want to spend for a click.
There is a default minimum setting by the search engines. For example, minimum
bid for MIVA is $0.10; you cannot bid lower than default minimum
bid.


Bid Max program will recalculate your bids BETWEEN your Maximum bid and
Minimum bid and will not change any higher or lower than these
values.


  

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