| Bid Max™ can dynamically improve your position by adjusting your Max CPC. To accomodate this and save your money, Bid Max™ will calculate your Max CPC based on your current position , Target Position and the keyword's History.
If your report showing that a keyword current position is lower than the keyword's "Target Position", the program will try to increase your MaxCPC. How much the increase is depending on the history of the Keyword's movement and the position gap (between "Target" and "Current")
The same principle applies when a keyword's current position is higher than the keyword's "Target Position", the program will try to decrease your MaxCPC. How much the increase is depending on the history of the Keyword's movement and the position gap (between "Target" and "Current")
For more information on how BidMaximizer change your MaxCPC and Position, please also refer to following related topics:
- Understand How BidMax works with Google Adwords and Yahoo! Search Marketing.
- How quick BidMax can achieve my Target Position.
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