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Evaluation |
Standard
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Professional |
Corporate
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Price
*US$ |
FREE |
or
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or
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or
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Additional
Keywords Price *$US
*In addition to the subscription price |
N/A |
+ $10
per 500 Keywords |
+ $20
per 2500 Keywords |
N/A |
14
Day Money Back Guarantee |
N/A |
Yes |
Yes |
Yes |
Engine
Updates |
N/A |
Yes |
Yes |
Yes |
Version
Upgrades |
N/A |
Yes |
Yes |
N/A |
License |
N/A |
1 |
1 |
Multiple |
Suitability |
30 Day Trial for evaluation purposes |
Individual users or Small Home Business
who want to manage a campaign |
Small to Medium businesses who want to
manage several PPC accounts |
Internet
Marketing Agencies to customise reports and manage PPC
projects |
General
Features |
Accounts |
1 |
5 |
25 |
unlimited |
Standard
Number of Keywords |
50 |
500 |
5,000 |
unlimited |
Emailing
Reports |
N/A |
N/A |
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Knowledgebase |
 |
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Technical
Support |
Basic
Support |
High
Priority |
Setup
an PPC Account with PPC BidMax™ |
1.
Create account in PPC BidMax |
Select
the search engine which you advertise with. BidMax offers
Google, Yahoo, MIVA, soon to have MSN and many more |
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Add
Login details of your PPC account |
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Setup
your bidding strategy for the account – Max Bid,
Min Bid, Target Position, Destination URL |
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Add
ROI tracking systems to monitor conversions
*subscription based |
N/A |
SiteStats |
SiteStats |
SiteStats |
Setup
auto bidding schedule |
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Choose
offline days/time functions for your PPC Account |
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Select
various campaigns for the one account to manage. |
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Setup
Emailing report information |
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2.
Load your campaigns to PPC BidMax |
One-click
to load all keywords and campaigns from your search
engine accounts. |
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LookUp
current position of all keywords in the account |
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Manage
your PPC Account with PPC BidMax™ |
3.
Keyword Level Management – Keyword Property Changes |
Change
Bid Limit for one or more keywords: Upper & Lower
Cost-Per-Click |
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Edit
destination URL for one or more keywords |
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Set
desired keyword position by target or best value |
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Set
AutoBid Scheduling for one or more keywords |
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Add
and update keyword variations: prefix & suffix phrases
and broad match. |
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Selecting
ROI Bidding rules for one or more keywords (CPA or ROAS
Bidding) |
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Competitor
URL Bidding Strategy settings for keywords |
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Lookup
current position of one or more keywords |
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Update
changes to engine database |
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Add
or Delete keywords and update search engine |
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4.
Campaign Level Management |
Review
the summary of the campaign by individual keywords,
AdGroups. |
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Load
Keywords for the Campaign from the engine |
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Activate
or Pause the Campaign or individual AdGroups |
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Edit
Campaign Settings – Name, Daily Budget, Advertising
type |
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Add
AdGroups to the Campaign, include ad. Creative |
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Get
keyword Forecast |
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Generate
analytical reports at Campaign Level and for one or
more AdGroup |
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| 5. Reporting that will
show the ROI Performance of your account |
Generate
reports daily, weekly, monthly or between specific dates |
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Reporting
at Keyword, AdGroup, Campaign or Account levels |
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Generate
reports in HTML, Excel, Text format |
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Analyse
your progress through History Record Charts |
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Automated
Email reports to clients |
N/A |
N/A |
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Customise
Private Label Report |
N/A |
N/A |
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| 6. Manage your API
Quota (*for Google Adwords only) |
Generate
Stats for a specifics dates |
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View
the API Quota Summary and breakdown of costs |
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Additional
Tools PPC BidMax™ Offers You |
| 7. Keyword Builder
and Converter – advertise keywords that will drive
quality traffic to your website |
Research
keywords that your customers are searching |
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Change
Match Types to have quality keywords in your campaign
– “Phrase Match ”, [Exact Match],
Broad Match |
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Export
your keywords and backup your campaigns |
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Optimize
selected keywords for bidding |
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| 8. Additional Tools
to help create a successful PPC Campaign |
Add
your competitors URL to view where they show up in the
Sponsored Searches |
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Checkout
the Market State of particular keywords |
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| 9. Improve ROI and
Campaign Monitoring – ROI Builder Tool (*required
subscription to SiteStats) |
Analyzing
Web Traffic (Unique Visitors, Visits, Page Views, etc.) |
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Analyzing
Visitor Behavior (Content Preferences, Navigation Paths,
Repeat Visits etc) |
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Analyzing
Sources of Traffic (Referrers, Websites, Search Engines
and Keywords) |
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Analyzing
Advertising (Response, Actions, ROI, etc.) |
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