| To make Bid Max increase your CPC until the keyword is on the first page of Google search, you can enable the "Increase Max CPC to first page minimum bid" option on the Accounts Setting.
To go to your account setting, right click on an account on the Account Selector pane on the left hand side and select "Edit Account"
Change the tab to "Options" and tick the box that says "Increase MaxCPC to First Page Minimum Bid" and hit on "OK" to save the change.
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