Case Studies

Lazworld.com Inc. - Case Studies

Lazworld.com Inc., specializes in Internet marketing and web development management and consulting services.

We choose PPC Bid Maximizer for several reasons: first, we are a customer of PPC Submission and familiar with the quality and service from Apex Pacific", says David Lazar, prezident of Lazworld.com. "Next, at the time of purchase there were only 8 approved vendors from Overture, in our testing we found the software versions better than the "hosted asp" versions and we found PPC Bid Maximizer to be the best value in terms of training and functionality. Finally, in terms of price, this product is the best cost and value across the board.
David Lazar, President, Lazworld.com Inc.
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Objective

The company looks after clients Pay-Per-Click (PPC) campaigns on Google AdWords, Yahoo and other major PPC search engines. Lazworld.com initially purchased PPC Bid Maximizer for a large telecommunications customer to help manage several thousand keywords.

Solution

Lazworld.com, has chosen PPC Bid Maximizer, automated bid management tool to be able to:

  • Create and identify the highly target keywords and phrases that convert leads in sales
  • Effectively allocate their clients budgets and increase their revenue
  • Analyse results on bidding cost through comprehensive reports

"We choose PPC Bid Maximizer for several reasons: first, we are a customer of PPC Submission and familiar with the quality and service from Apex Pacific", says David Lazar, prezident of Lazworld.com. "Next, at the time of purchase there were only 8 approved vendors from Yahoo, in our testing we found the software versions better than the "hosted asp" versions and we found PPC Bid Maximizer to be the best value in terms of training and functionality. Finally, in terms of price, this product is the best cost and value across the board."

Results

We asked David to reveal some of the results he achieved with the software:

"Unfortunately we can not share all the success stories we have had with your product. However once customer has saved 250.00 a day by using the scheduler. Another customers cost per click dropped from .95 to .35. A third customer had a 3% increase in conversions.", says David Lazar

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