Case Studies
PearlsOnly - Case Studies
PearlsOnly is an online retailer of high quality pearls. Our unique value is that we buy pearls directly from pearl farms in China, and direct from distributors in Japan and ship direct to the customers. With huge savings of up to 80% from retail prices, PearlsOnly has grown to over 9000 customers since its launch in 2003. With growth, and fast growth at that came many challenges - and one of them was to manage PearlsOnly various PPC campaigns.
If you are look for a PPC Management solution, we would strongly recommend that you take a look at Apex Pacific. Excelent product, easy to use, saves time and money - what could be better. This is the best solution for anyone that is looking to automate their PPC campaigns.Paul Lepa, P. Eng., Chief Marketing Office, www.pearlsonly.com More testimonials
Objective
As one of PearlsOnly founders and its Chief Marketing Office, doing less with more was always our goal. Keeping our overheads to its minium assured us of continued success and using automated tools was the only way to go.
In our effort to automate these process, we have tried literaly all the automation tools on the market. Over a course of 1 year we went through 3 optimization tools -- some of them had proved to be so difficult to manage that we spend months with tech support to resolve the bugs. Others 'automatically' would tag our campaigns and switch them around to the point where native tools, such as google admin panel, no longer would be usefull.
So, after months of hands on research we nearly gave up on our quest and have resigned to manual management. In fact we were in the process of looking to hire a PPC manager. But by sheer luck, Apex Pacific name came up in one of the posts, and we took a look.
We were impressed! First - the price point for the software was well below the other software we have tried. Second - you owned the software and there was no repeat costs. Third - and I save the best for last - the software worked! Really well. Out of the box. With no hassell, no steep learning curve.
Within minutes we were able to import all of our campaigns into Dynamic Bid Maximizer, configure a few parameters to work with our PPC strategy and the software was off and running. Our PPC management time shortly went from 2 or 3 times a day, to once a day, then to twice a day. The time saving was huge. And we no longer had to worry about our PPC strategy not executing the way we wanted it to. Our PPC costs went down, our time spent on PPC was less and our strategy was being implmented 24 hours a day/ 7 days a week. With PPC managed automatically our valuable table was freed up to continue to fuel PearlsOnly growth.
We continue to use Dynamic Bid Maximizer and have now dedicated a stand alone workstation to the system - it is that important for us. We can easily and at a glance see how our PPC campaigns are doing and change/adjust things as quickly. And we view it as part of a critical part of our business.